Now Available on Your iPhone: The Polaroid Experience

Polaroid Brings Its Classic Border Logo to iPhone Photos

Dec 06, 2010, 09:00 ET from Polaroid

MINNEAPOLIS, Dec. 6, 2010 /PRNewswire/ -- Polaroid today announced a new Polaroid branded application for iPhone. The Polaroid Instant Camera App for iPhone simulates the classic Polaroid instant photo experience, enhancing ordinary iPhone photos by adding the highly recognized Polaroid Classic Border.

"Since its inception, the Polaroid brand has been synonymous with classic, simple photography," said Jon Pollock, CTO of Polaroid. "The Polaroid Instant Camera App puts a fun twist on photos captured with iPhones and we're looking forward to watching a new generation of tech-savvy consumers incorporate the Polaroid experience into their mobile lives."

The Polaroid Instant Camera App for iPhone allows users to select from four Polaroid styles – black and white, vintage, colorize and digital – for taking pictures or editing pictures already stored on the iPhone. Just like the traditional Polaroid experience, once a photo is taken using the application, the user must "shake" or "blow" the phone's screen for the picture to develop. The user can then add handwriting-style text and share their photos via email or through their favorite social networking sites. The application also allows easy upload and storage of an unlimited number of images and albums for free at Polaroid Studio (www.polaroidstudio.com).

The Polaroid Instant Camera app for iPhone was created for Polaroid by Pente Group, a developer of mobile and social media applications based in Montreal, Canada.

The Polaroid Instant Camera app for iPhone is available now from the Apple iTunes store for $1.99 cents.

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid story began more than seventy years ago with polarized sunglasses, evolved into instant film, cameras, and camera accessories, as well as other consumer electronics categories. People can expect to see new Polaroid branded products that will deliver the fun, instant gratification and value for which the brand has long stood. For more information, visit www.Polaroid.com.

Polaroid, Polaroid Studio and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

Contact:

Allison Matthews

212-445-8351 – Polaroid

amatthews@webershandwick.com



SOURCE Polaroid



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