Now That the Dust has Settled at Kodak, the Truth is Revealed in New Book

NEW YORK, March 2, 2015 /PRNewswire/ -- With words direct from Chairman and former CEO Antonio Perez, learn how he tried so desperately to save the iconic company amidst a down economy, corporate chaos, and misguided focus. Rogue Elephant, Death by Tradition, is the Kodak truth.

Did Antonio Perez make the appropriate decisions around leadership roles at Kodak? How detrimental was the internal disorder and unscrupulous behavior exhibited by management? Did Kodak react to the consumer's transition to digital photography in a timely manner? What impact did the recession have on Kodak? Was it ultimately Antonio Perez's struggles to carry on the traditional film business, beyond its glorious pinnacle, and his focus on digital printers, the true reason for the ruin of Kodak? Find out the answers to these questions and much more in the one book on the market that provides an actual account of what really happened at the once robust Kodak. Rogue Elephant, Death by Tradition, is the Kodak truth.

Click links to preview and buy now:

http://www.amazon.com/Rogue-Elephant-Death-By-Tradition-ebook/dp/B00SGA3F4Y

http://my.bookbaby.com/book/rogue-elephant

Available for sale on:

iBookstore, Amazon, Amazon Kindle, Barnes & Noble, Blio, Baker & Taylor, Copia, Gardners, eSentral, Scribd, Goodreads, Oyster, Flipkart, Ciando, EBSCO , ePub Direct

Available Formats:

• ePub    For Apple iPad/iBooks, Nook, Sony Reader, and Kobo.
• mobi    For Kindle devices and Kindle apps
• PDF     Good for reading on a computer or for home printing.

Details:

Genre: BUSINESS & ECONOMICS
SubGenre: Consumer Behavior
Language: English
ISBN-13: 9781483545165
Publisher: BookBaby
Publish date: 12/9/2014
Edition number: 1

Photo - http://photos.prnewswire.com/prnh/20150301/178638

SOURCE P.F. McKenzie