NowThis Joins Snapchat Discover as Newest Publishing Partner
NEW YORK, March 14, 2016 /PRNewswire/ -- NowThis, a leading distributed media company that sees more than one billion video views per month by producing and distributing short-form news video directly for social consumption, announced today that it is the newest Discover channel on Snapchat.
Discover is Snapchat's collaboration with world-class media brands. On Discover, these partners create and distribute daily editions that include full-screen articles, videos, photos and vertical video advertising – all optimized for mobile viewing.
"We couldn't be more excited to be joining Discover and participate in this growing medium for publishers. As a distributed media company, we are entirely focused on bringing interesting and entertaining videos to where our audience lives, and in a way that is conducive to the platform where the content is being consumed," said Athan Stephanopoulos, President of NowThis. "With our more than one billion video views per month across social, we look forward to extending our reach and bring our compelling content to this highly engaged audience."
"NowThis was an early adopter of Snapchat and really understands how to story tell through mobile video. We're thrilled to have them join the Discover family," said Nick Bell, VP of Content at Snapchat.
Fans and followers of the NowThis channel will see:
- Must-see videos of the day across breaking news, entertainment, politics, pop culture, tech and more
- Real-time election coverage that highlights the moments and issues most relevant to young voters
- An informative look at the day's news: things to know to sound smarter and more interesting at school, at work, at the bar or simply among friends
- Creative that visualizes the news, while giving context at the same time
Sarah Frank, Editor of NowThis, said, "We are thrilled to have the opportunity to bring the visual news we are known for to Discover and its users. We believe news should be fun, easy to access and never feel like homework. Joining Discover means we can continue to reach a young audience that is typically ignored by traditional media."
In celebration of NowThis's launch on International Pi Day, General Electric has come on board as the channel's official brand partner for launch day.
NowThis is the leader of the Distributed Media Model - producing and distributing video natively to social feeds and platforms where it is consumed. The company's approach is to produce platform appropriate content, providing audiences timely and relevant news in a format that that is visually conducive to the social platform.
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