HAILEY, Idaho, April 22, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that NRG Media, operator of 45 radio stations throughout the Midwest, has joined the growing list of Marketron's "Triple Play" clients by contracting use of Marketron's revenue management and digital software solutions.
NRG Media, which operates stations throughout four states in the Midwest - Iowa, Nebraska, Wisconsin, and Illinois, has renewed and expanded their contract with Marketron. In addition to the existing use of Marketron's traditional radio traffic system offerings at all of their stations, NRG will supplement their capabilities with Marketron's mobile marketing platform, SMS service, and interactive digital systems. NRG chose the Marketron "Triple Play" offering in order to further streamline operational efficiencies at the station and corporate level.
"As a predominant media company, we chose to continue our relationship with Marketron because of their proven track record to deliver comprehensive and valuable business tools and software," said Mary Quass, President and CEO of NRG Media. "The Marketron Triple Play enables us to look to the 360-degree media environment and reach our listeners on a number of platforms, while keeping the backend business streamlined and efficient."
"We are thrilled to have NRG Media as the newest Marketron Triple Play client," said Jeff Haley, President and CEO of Marketron. "Realizing a comprehensive media approach across Radio, Mobile and Digital is the reality of the media landscape today, and it is no surprise that a leader such as NRG Media would be taking this approach. We look forward to working with the NRG team to deploy all three Marketron product lines across their large group of stations."
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
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