Nucleus selected Rubicon Project to power the consortium's inventory through its leading Orders platform enabling the discovery, negotiating, planning and buying of reserved local news inventory across the alliance's group of publishers. Through Nucleus, publishers will make mobile, display and video inventory available to advertisers on Rubicon Project's technology platform.
"Nucleus enables publishers to pool their inventory, making it easier for brands to find and engage audiences at significant scale," said Nucleus CEO Seth Rogin. "The world's leading brands rely on Nucleus to connect them with the most desirable audiences in environments of trust. We are dedicated to using leading edge technology and are proud to partner with Rubicon Project, the market leader in programmatic buying, to power the automation of Nucleus."
Today's announcement allows for coveted local digital news audiences to be made scalable for national media campaigns, providing buyers access to the nation's largest inventory source for local news audiences. This becomes increasingly important and relevant as the United States heads into the 2016 election season where political digital advertising is expected to surpass $1 billion in spend1. With Nucleus, buyers are given the opportunity to have unprecedented reach and scale in every congressional district in the nation with billions of available impressions in the most hotly contested districts and states.
"We could not be more pleased to be a part of Nucleus, the only one-stop destination for buyers looking to purchase contextually relevant, geo-targeted impressions at scale, with access to the widest net of premium publishers in the country," said Gregory R. Raifman, President, Rubicon Project. "We are truly excited to see the publisher alliance model take off in the United States following the successes seen around the world as publishers recognize that the whole is greater than the sum of its parts, and that by banding together media owners are able to continue to grow programmatic revenues and compete more effectively in the increasingly competitive marketplace."
Rogin continued, "Today's announcement comes at an ideal time as hundreds of millions of dollars in digital advertising buys are being prepared for the 2016 elections. Never before have political buyers had an easier avenue to execute their highly-targeted, high-impact, complex campaigns, and coupled with an opportunity to reach such a broad audience, makes this truly a win-win for buyers and publishers alike."
ABOUT NUCLEUS MARKETING SOLUTIONS
Founded by four leading media organizations, Nucleus Marketing Solutions is a true national content marketing network for integrated multimedia solutions, offering advertisers a brand safe, easy to access and scalable distribution alternative. Providing innovative solutions for national advertisers across a group of premier premium publishers in news media, Nucleus offer brands trusted and influential advertising environments, and access to 70% of consumers in the top 30 U.S. markets across existing and emerging digital platforms.
ABOUT RUBICON PROJECT
Rubicon Project's mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world's leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.
ABOUT HEARST NEWSPAPERS
Hearst Newspapers is the operating group responsible for Hearst's newspapers, local digital marketing services businesses and directories. With more than 4,000 employees across the nation, Hearst Newspapers publishes 15 dailies and 36 weeklies, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union. It also operates digital marketing services and directories businesses under the LocalEdge brand.
McClatchy is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.
ABOUT tronc, Inc.
tronc, Inc. (NASDAQ: TRNC) is a media company rooted in award-winning journalism, which harnesses proprietary technology to present personalized, premium content to a global audience in real time. tronc draws content from its vast media portfolio, where a commitment to informing and inspiring communities has earned 92 Pulitzer Prizes and a monthly audience of 60 million. From pixels to Pulitzers, tronc brands optimize content and create engaging experiences for audiences across all channels. For more information, please visit www.tronc.com.
Gannett Co., Inc. (NYSE: GCI) is a next-generation media company committed to strengthening communities across our network. Through trusted, compelling content and unmatched local-to-national reach, Gannett touches the lives of more than 100 million people monthly. With more than 120 markets internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA TODAY and specialized media properties. To connect with us, visit www.gannett.com.
1according to The Pew Research Center
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Amy Crossman, Senior Vice President, Marketing
Nucleus Marketing Solutions
Eric Bonach, Director, Corporate Communications
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SOURCE Nucleus Marketing Solutions