VANCOUVER, British Columbia, May 24, 2016 /PRNewswire/ -- NuData Security today announced its partnership with The National Anti-Organized Retail Crime Association (NAORCA). Through this affiliation, NuData Security and NAORCA will utilize their combined strength to combat the global epidemic of organized retail crime.
NuData Security uses a new approach to traditional fraud detection by focusing on verifying good users and protecting the customer experience.
- Growing threat: Industry experts estimate the cost of organized retail crime in the United States alone to be $30-$40 billion a year – and climbing.
- Fighting against fraud: Founded in 2012, NAORCA has a global membership of more than 3,000 and provides consulting and training services, as well as other resources.
- Verify the good user behind the device: NuData Security harnesses the power of behavioral and biometric analysis to accurately identify the human behind the device. With this information, clients are able to identify and eliminate bad behavior without impact to the customer experience.
NAORCA, founded in 2012, is comprised of a wide swath of stakeholders from the retail, security and law enforcement sectors. Advisors include John Mearls, director, global asset protection, PayPal and Scott Ziter, Director of Asset Protection from the Golub Corporation.
Michel Giasson, CEO, NuData Security, said:
"The data breach landscape continues to expand, and traditional fraud detection methods clearly aren't working. By harnessing the power of enhanced device identification, passive biometrics and behavioral analytics, NuData Security helps our customers verify the user behind the device. We're looking forward to working with NAORCA in the fight to make the Internet a safe place to work and play."
Christopher McGourty, Executive Director, NAORCA, said: "A new generation of organized retail crime calls for new strategies and tactics. To do this, we work alongside businesses and law enforcement, with the goal of making a global impact. We welcome this collaboration with NuData and believe its unique approach to fraud detection and prevention will be a valuable asset in our fight."
About The National Anti-Organized Retail Crime Association
The National Anti-Organized Retail Crime Association was established in 2012 and is a growing association of corporate security and law enforcement officials tackling organized retail crime. The association believes the best way to defeat this criminal activity is through collaboration, education, training, and awareness and tougher stronger legislation. NAORCA is passionate and dedicated to the cause and strongly believes they can make a global impact. For more information, please visit www.naorca.org.
About NuData Security
NuData Security positively verifies users online, using real-time behavioral analytics. By analyzing over 38 billion behaviors annually, NuData harnesses the power of behavioral and biometric analysis, enabling its clients to accurately identify the human behind the device. This allows clients to verify users before a critical decision point, stop automation, reduce customer insult, and investigate bad actors efficiently.
NuData Security's product, NuDetect, is trusted by some of the largest e-commerce and banking companies in the world to protect them from threats like automated account creation, account takeover and transaction fraud. Additional information is available at: https://nudatasecurity.com/
Jessica M. Pasko
Nadel Phelan, Inc.
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SOURCE NuData Security