NEW YORK, May 26, 2016 /PRNewswire/ -- Signaling an evolution and expansion of services to include creative, interactive, identity and social, Nutmeg Post has rebranded as Nutmeg, a creative marketing, production and post resource. With the expanded portfolio of services, Nutmeg now develops advertising, promotional and original content from concept through production to ultimate completion. Nutmeg's new mantra reflects the company's ethos: Inspire desire. Get creative. Make your brand new. We empower agencies, networks and brands to be fashionably great.
"The new brand represents the future," says Nutmeg Managing Director Jon Adelman. "We've always been known for our creative expertise. Those services have grown, matured and proven so successful that we are now a full-fledged creative partner."
The expanded service offerings are a natural progression, says Executive Producer Laura Vick, a response to industry trends. "We are now a total creative solution," she says. "Because the market demands it."
Founded in 1979, Nutmeg has thrived for 37 years in an industry defined by change due to an ability to intuit market demand and evolve accordingly. Leading Nutmeg's new creative and interactive initiatives are Creative Director Dave Rogan, an award-winning industry vet with two decades of broadcast, digital, packaging, print and corporate branding experience, and Interactive Executive Producer David Buivid, a seasoned digital marketing strategist who has guided the creation of award-winning work in entertainment, consumer packaged goods, B2B and technology verticals.
"Nutmeg is known for our post work," says Rogan, "but we are so much more now, with agency-grade creative development, production and interactive, along with all aspects of post production."
That approach, he says, offers definite advantages and sets Nutmeg apart.
"Engaging us at the planning phase sets in motion a seamless workflow that often saves time and money and presents an opportunity to inform the creative project objectives with our experience and insight from a marketing standpoint."
Buivid echoes Rogan's sentiments.
"Our interactive and brand services allow us to have a seat at the table when our partners and clients have ideas in the development phase," he says. "Our perspective helps shape creative execution before a single frame is captured or even storyboarded. We make the big picture even bigger, offering omnichannel solutions and engagement."
For proof of concept, one need look no further than Nutmeg's new fully-customized website which not only showcases Nutmeg's rebrand and recent creative work but serves as an interactive and design portfolio piece in its own right. Credit Nutmeg's new interactive group, led by designer Aviva Buivid, for distilling the brand's friendly yet fearless personality into a striking logo, icon and palette and extending the brand's attributes into a sleek and stylish website.
For Nutmeg founder and owner Tony Spaneo, the new brand embodies the element that has always distinguished Nutmeg.
"We've evolved—from audio, to audio/video, to creative and interactive—and we'll continue to evolve," he says. "In a sense, Nutmeg is always new."
Director of Marketing
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