SEATTLE, June 16, 2016 /PRNewswire/ -- nuun® and company announces their partnership with the REI Outessa Summit to provide hydration education and support to their participants in its inaugural year of outdoor weekend getaways. The three-day immersive experiences offer outdoor adventures led by inspiring female guides and athletes, access to coveted gear and products, great food and wine, and a variety of lodging choices all set in gorgeous surroundings. nuun will be on site to lead sports hydration seminars, including a personalized three-part hydration test for all participants. Additionally, nuun will be provided and served on site so all of the Outessa women can stay optimally hydrated throughout their weekend adventures.
The goals of the REI Outessa Summit nuun hydration seminars are to educate the campers on the benefits of hydration and to provide everyone an actionable, easy to understand plan for their everyday and activity based hydration needs. This will be accomplished through a three-part testing protocol the brand debuted at the IRONMAN World Championships in 2014. It involves an activity-based sweat test, urine analysis that measures 12 physiological biomarkers, and a total body water percentage test.
"Through the REI Outessa Summit, we are offering women the opportunity to try something new and experience some unforgettable outdoor adventures," said Julia Stamps Mallon, co-founder and VP business development of Eventus Outdoors, the company behind REI Outessa Summit. "We are excited that nuun is joining us to educate our participants on how to hydrate so they feel their best all weekend long and throughout their outdoor adventures."
Registration is open now for the 2016 REI Outessa Summit weekends held at Kirkwood Resort near Lake Tahoe, California from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. The weekends boast flexibility and variety since each attendee can customize her schedule, choosing from more than 200 classes such as camping, backpacking and kayaking. nuun will be served at every activity, provided in the participants welcome bags and throughout the event grounds.
"The REI Outessa Summit is a perfect place for women to learn how to lead their own adventure, inspire one another and recharge in the outdoors," shared nuun's President and CEO, Kevin Rutherford. "Our mission is to inspire every individual to achieve their personal best. Supporting every one of these women's pursuits through such an intimate and empowering weekend is a fantastic way to help accomplish their collective goals."
About nuun & company
nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life's next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. To learn more, visit www.nuun.com.
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SOURCE nuun and company