nuvoTV and AT&T U-verse Embark on Groundbreaking Interactive Promotion for nuvoTV Original Series
Dedicated Channel to Feature Model Latina, Fight Factory and Curvy Girls Episodes With Specially-Created Content
LOS ANGELES, May 21, 2012 /PRNewswire/ -- nuvoTV and AT&T U-verse® announced today they will partner on a groundbreaking, six-week promotional campaign in support of three of the cable network's original series. The exclusive promotion for Model Latina, Fight Factory and Curvy Girls will be featured on a fully nuvoTV-branded, dedicated interactive U-verse channel – channel 88. nuvoTV is the first Latino network to partner with AT&T on an interactive channel promotion.
"The major expansion and investment in our original programming slate has led to strategic opportunities to showcase our brand," said Berto Guzman, nuvoTV's VP Affiliate Sales. "AT&T U-verse has always recognized the value of the bi-cultural consumer and we are excited to promote three of our original series and provide bonus content to enhance viewers' experience through this unique promotional initiative."
The landmark promotional campaign will run on July 2 and run through August 14 with the first three weeks devoted to promoting the July 23 finale of the popular nuvoTV series Model Latina: South Beach. The second three weeks will promote the premieres of the highly anticipated new originals Fight Factory and Curvy Girls. Content on the interactive channel will include full episodes as well as originally produced short-form content tied to each of the three series.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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nuvoTV (mynuvoTV.com) is the first and only English-language television network created for American Bi-Cultural Latinos 18-49A. Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today's Bi-Cultural Latinos. From lifestyle and comedy to music and movies, our unique line-up showcases unique and compelling original programming for the underserved Bi-Cultural Latino audience.
nuvoTV is available in major markets including Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, as well as the entire top 15 Hispanic DMA. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.
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