NVC Overseas Distributors Sales Fair Received Encouraging Response

HONG KONG, Nov. 9, 2010 /PRNewswire-Asia/ -- NVC Lighting Holding Limited ("NVC" or the "Company", together with its subsidiaries, the "Group", stock code: 2222), the leading supplier of lighting products in China, announced that the 2010 sales fair of NVC overseas distributors was concluded on 26 October 2010. The Group has signed the sales agreements for 2011 with more than 20 countries and regions, achieving a robust sales order book growth of 50% yoy in sales value.

The 2010 sales fair of NVC 2010 overseas distributors was held from 24 October to 26 October in Huizhou with a close to 100 participants from more than 20 countries and regions attended. At the sales fair, the Group reported the sales performance in 2010 and shared its experience in domestic and overseas sales with overseas distributors, as well as outlining a strategic plan of its overseas expansion next year. During the sales fair period, overseas distributors visited the "Light Application Center" which was located in NVC's headquarters, in which energy-saving lighting products received distributors' overwhelming responses.

Mr. Wu Changjiang, Chairman, CEO and Executive Director of NVC said, "NVC has been actively expanding its sales channels over the past years. In 2011, we will further strengthen our capacity in penetrating into the overseas market by allocating more resources to support our overseas distributors. Riding on our experience in channel operations in domestic and overseas markets, we hope to apply our successful experience to the operation of overseas markets."

Mr. Wu continued, "High-efficiency lighting will continue to the development trend of the lighting industry. Following the opening of our first 'Lighting Application Center' in May this year, we plan to establish another 10 to 20 'Lighting Application Centers' in China in 2011 to provide our clients with all-rounded lighting services. This also helps expand NVC's business model of 'Lighting Application' and achieve national expand into chain stores. Looking ahead, the Group will continue to build up its environmentally friendly image, increase the number of NVC outlets as well as strengthen our sales channels to increase the Group's market share, which in turn help enhance NVC brand's competitiveness in the market."

About NVC

NVC is a leading lighting products supplier in China, and was listed on the Stock Exchange of Hong Kong Limited on 20 May 2010. According to the Report from China Association of Lighting Industry (CALI), the Company is the largest domestic lighting brand supplier and ranked the second amongst all lighting brand suppliers in China based on 2009 sales revenue. The Company designs, develops, produces, markets and sells a variety of lighting products, including luminaire products, lamp products and lighting electronics products. NVC products were sold through a nationwide sales network of 36 exclusive regional distributors and 2,650 NVC outlets covering 31 provinces, municipalities and autonomous regions in China.

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SOURCE NVC