NEW YORK, Dec. 13, 2016 /PRNewswire/ -- NYLON Media is excited to announce the revival of NYLON Guys, as a supplement to NYLON's March, June/July and September issues this year, moving to a bi-monthly issue roll out in 2018 and beyond.
"We are extremely excited to be bringing NYLON Guys back by popular demand from both advertisers and NYLON's ever-growing audience," says NYLON's President Jamie Elden. "In a market where large publishing houses are consolidating print and increasing digital, social, and content platforms, NYLON in the last year has seen significant rise in its print business as part of its explosive growth in its own digital, social, and content platforms."
NYLON Guys had an enormously successful launch in 2004 and lasted through May 2015, at which time NYLON decided to focus its efforts on its core young female audience. Over the last few years, the men's fashion and lifestyle consumer print business has seen huge consolidation, which has left many brands and advertising agencies looking for unique, custom ways to reach consumers around quality editorial content.
"We recognized a dearth in the media landscape of the kind of content NYLON Guys did best—smart but unstuffy storytelling and style for the coolest guys on the planet," says Melissa Giannini, Editor-in-Chief.
"NYLON's readership is roughly 20 percent male, and likewise, NYLON Guys, despite—or maybe because of—its cheeky 'not for girls' tagline, had a significant female audience. Melding the titles into one double-issue, and kicking it off with our annual Spring Fashion issue, is a nod to the fresh ideas that are taking over fashion right now, like gender-neutral style, which we've championed since long before it was an industry trend. It also did not go unnoticed that one of our most popular issues of 2016 featured Jaden Smith as NYLON's first solo male cover star," says Giannini.
Along with the NYLON Guys print re-issue, NYLON will also be carrying the launch across its extensive digital, mobile, desktop and social platforms reaching over 35M consumers monthly.
NYLON Guys hits newsstands in the Spring issue of NYLON Magazine on February 21.
About NYLON Media LLC
NYLON Media LLC is a leading global provider of fashion, beauty, music and pop culture content for today's millennial women with its digital, original programming, print, social, influencer, e-commerce, and live event programs. NYLON launched in 1999 and has expanded its unique dedicated following into a true global multimedia company reaching over 35 million users digitally and over 100 million socially via its influencer platform, Socialyte. NYLON.com.
DKC Public Relations
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SOURCE NYLON Media Inc.