NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show

Aug 25, 2015, 12:00 ET from NYX Cosmetics

LOS ANGELES, Aug. 25, 2015 /PRNewswire/ -- During a night of celebrating the online beauty and makeup artist community, NYX Cosmetics recognized Mykie of YouTube channel, Glam&Gore, as its Beauty Vlogger of the Year at the Fourth Annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards Show on August 22 in Los Angeles. More than 2 million votes were cast throughout the entire competition.

"Winning the NYX FACE Awards has meant a great deal to me because it's shown me that the idea of what a 'beauty vlogger' is, is changing," said Mykie. "You don't have to dress, talk or act the same as everyone, do the same hauls, or teach only wearable makeup looks. Makeup has a huge range and I think this win will convey that idea to so many new people."

Mykie and the five finalists revealed their final NYX FACE Awards makeup looks and challenge videos inspired by the theme, "True Colors," before a live audience of more than 1,200 beauty enthusiasts, show host Kelly Osbourne and a panel of top beauty and makeup artist industry judges at Club Nokia this past Saturday. The esteemed judging panel included Ve Neill, one of the most renowned Makeup Artists in the motion picture business; Grav3yardgirl, a top beauty/fashion vlogger and personality on YouTube with more than 5 million subscribers; Vegas_Nay, who has over 20 years' experience as a professional makeup artist and is positioned as Top 100 rated Instagram accounts globally; and Jade Taylor, senior beauty editor of Nylon magazine. More than 22,000 viewers tuned into the livestream during the NYX FACE Awards Show.

"On behalf of NYX we want to congratulate Mykie and all the finalists for sharing their talents, artistry and dynamic personalities with us throughout the competition," said Scott Friedman, NYX CEO. "It's been exciting to see the progression of the NYX FACE Awards since we started it in 2012 as well as the enthusiasm from the beauty community. We look forward to seeing what Mykie and the finalists do next!"

As the Beauty Vlogger of the Year, Mykie will receive $25,000, consultations with pro makeup artists, a year's supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry. The five runner-ups – Elsa Rhae (@elsarhae), FreshBlush (@erin_timony), LoLo Love (@lolo_love85), PatrickStarrr (@patrickstarrr) and Rosy McMichael (@rosymcmichael) – will each receive $10,000 and a year's supply of NYX makeup.

In April, NYX received 3,000 video entries and from there, a panel of judges selected the 30 semi-finalists. After creating looks inspired by the challenge themes, "Timeless Beauty," "Paranormal Activity," and "Mermaid/Merman," the semi-finalists were narrowed down to the Top 6 finalists via rounds of public voting. Between total video entries submitted and votes cast throughout the entire competition, the Fourth Annual NYX FACE Awards is the largest one yet.

Official 2015 NYX FACE Awards sponsors included Redken, Target, LuLu*s, GHD Professional Haircare, HTC and Audio Network.

About Mykie of Glam&Gore:
Mykie is a self-taught beauty and special effects makeup artist from Philadelphia, Pennsylvania. After holding several makeup jobs and graduating from film school, she moved to Los Angeles to work on movie sets. She began posting her makeup online to build up her portfolio and keep her skills sharp in between freelance jobs. What began as the first post under the #100daysofmakeup hashtag on Instagram, grew into an audience of over 700,000 subscribers on YouTube a year and a half later.

Her YouTube channel, Glam&Gore, focuses on exploring all areas of makeup – the pretty, the ugly and everything in between. Mykie hopes to show viewers who may have only previously been interested in all-beauty channels, that makeup has a huge range of possibilities, and that even 'gore' looks can be kind of glam. Her channel encourages people to embrace their inner weird, goofy, or spooky selves, while still being able to rock a perfect face of beauty makeup.

About NYX Cosmetics:
NYX Cosmetics, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the massive color cosmetics industry, NYX is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as on www.nyxcosmetics.com.

Media Contacts:
Sarah El-Annan
NYX Cosmetics
selannan@nyxcosmetics.com

Rebecca Lee
Golin 
rlee@golin.com 

Photo - http://photos.prnewswire.com/prnh/20150825/260800

 

SOURCE NYX Cosmetics



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