Oberto Brings Fans "Gears of War: Judgment" Exclusive Content and Sweepstakes Oh Boy! Oberto provides exclusive download codes on All Natural Jerky bags to resurrect "Gears of War" character Tai Kaliso, plus enter to win prizes on Facebook sweepstakes

KENT, Wash., April 8, 2013 /PRNewswire/ -- "Gears of War" character Tai Kaliso is making a comeback to help fend off the Locust horde, thanks to the help of meaty Oh Boy! Oberto snacks. To coincide with the video game launch of "Gears of War: Judgment" for Xbox 360, U.S.-based fans can purchase specially marked bags of popular Oh Boy! Oberto All Natural Jerky – readily available at grocery, convenience and mass merchandise stores nationwide – to reveal an exclusive, one-of-a-kind code that will resurrect the respected COG warrior via Xbox LIVE.

(Photo: http://photos.prnewswire.com/prnh/20130408/SF90550)

In conjunction with the character promotion, Oberto is also running a "Meat Up and Gear Up Sweepstakes" on its Facebook page. Hundreds of prizes will be awarded, including Xbox 360 consoles, 12 month Xbox Live Gold Memberships, copies of "Gears of War: Judgment" and bags of Oberto's delicious All Natural Jerky.

To enter the sweepstakes, as well as to unlock Tai Kaliso, fans can head to the sweepstakes tab on the Oberto Facebook page at www.facebook.com/ObertoBeefJerky, and then enter their exclusive on-pack sticker code (one unique code per bag) found on delicious Oh Boy! Oberto All Natural Jerky products. The sweepstakes is live through June 30, 2013 and the character unlock is accessible through December 31, 2014.

"Gears of War: Judgment," published by Microsoft Studios and developed by Epic Games and People Can Fly, takes players back to the aftermath of Emergence Day, noted as the defining event of the "Gears of War" series. With the reverse in time in the story line, "Gears of War: Judgment" players using Oberto's unlock code can resurrect the imposing Tai Kaliso, who is geared up for the battle in a "Jungle Tai" skin, to join his comrades in arms through the multiplayer mode. The special character is only available to those with a download code provided by Oberto.

The "Gears of War: Judgment" on-pack stickers can be found on Oberto's 2.5 and 3.25 oz. bags of All Natural Jerky which retail for $5.99 (MSRP). Specific flavors include: Original Beef Jerky; Teriyaki Beef Jerky; Peppered Beef Jerky; Spicy Sweet Beef Jerky; BBQ Pork Jerky and the newly launched Bacon Jerky.

For a store locator or to purchase product online, visit www.oberto.com. For complete sweepstakes contest rules and character download details, visit https://www.oberto.com/oberto-meat-up-gear-up-sweepstakes-terms. Go to www.youtube.com/obertobrands to check out the Gears of War and Oberto television spots.

About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginning into what is today a national leader in meat snacks. Its popular products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States.

CONTACT: Lia Bigano, Duo PR for Oberto Brands, lia@duopr.com, 206.706.0508

SOURCE Oberto Brands



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