Occupy Wall Street - Here Today But Gone Tomorrow? ORC International's Sentiment Analysis Shows Almost Equal Proportions of Social Media Chatter are Positive and Negative
PRINCETON, N.J., Oct. 11, 2011 /PRNewswire/ -- ORC International's comprehensive social media analysis* over the last 30 days of Occupy Wall Street, shows sentiment is split toward the movement with 39% positive, 33% negative, and 28% mixed sentiment. Additionally, the global market research firm showed that while social dialog peaked on October 6- post President Obama's response- with an estimated one million posts, the amount of conversation occurring has since steadily dropped. The primary focus of social conversations has centered on the protesters themselves and arrests rather than specific issues on which the movement was founded.
These findings are further supported by a poll released today by ORC International** showing that about half of all US adults have heard of the Occupy Wall Street movement. While more than one-fourth agree (27%) with the movement's position on the financial system and the need for social change, more than half (54%) express no opinion. Among those who have heard of the movement, the percentage agreeing with the Occupy Wall Street movement increases to more than four-in-ten (42%).
According to Jeffrey Resnick, Global Managing Director of Innovation and Strategy, the findings reflect the nascent nature of the movement. "If the coverage of Occupy Wall Street by the main stream media continues to increase and the crescendo of social dialog does not abate, we may be seeing the beginning of a movement that is tapping into the frustration of everyday Americans. The movement's future is going to be highly dependent on its ability to focus its message and prove its relevance to Main Street. Failure to do so may result in a short-lived movement."
Jenny Verbitsky, Product Manager for ORC's Social Analytics Solutions further commented saying "our ongoing analysis of social dialog for Occupy Wall Street will be very telling. The degree to which the erratic volume of dialog becomes more consistent and overall sentiment becomes more positive will be leading indicators of the movement's potential."
*Social media analysis gathered using Infegy's Social Radar listening tool
**Poll conducted using ORC International's CARAVAN® service from October 6 – 9, 2011. The poll interviewed 1005 US Adults by telephone.
About ORC International
ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines traditional and forward-thinking methodologies, technology, industry expertise, and skilled research professional to provide clients with the most comprehensive foundation for providing actionable insight to solve their most pressing business challenges worldwide. The Company has been a partner of CNN on the CNN|ORC International poll since 2006 and founding member of the Council of American Survey Research Organizations (CASRO). For more social media information, please visit our blog: www.orcsocialbuzz.com or the company website www.orcinternational.com.
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