CANNES, France, June 20, 2016 /PRNewswire/ -- Ogilvy Public Relations, an integrated global communications powerhouse, congratulates Michael DiSalvo and Ben King for winning gold at the 2016 Cannes Young Lions PR Competition at this year's Cannes Lions Festival of Creativity. The pair competed against 17 other teams from around the world who were selected to represent their home countries.
The brief came on behalf of the United Nations Sustainable Development Goals, tasking competitors to create a campaign to end food waste by retailers. DiSalvo and King's response focused on getting consumers to rethink the value of misshapen, older or excess food that is usually discarded. Their 'Extra Ordinary Food campaign,' proposed a 'raw food fashion shoot' with beauty magazine partnerships to reset people's expectations that good food does not need to always look perfect.
Michael DiSalvo and Ben King said: "Cannes Young Lions has been an extraordinary experience and it was fantastic to work on a brief around such an important cause. We hope it showed how PR still has the ability to change behavior and influence outcomes. We have been so grateful for the support we have had from Ogilvy PR, the PR Council and NCM along the way."
Stuart Smith, Ogilvy PR's Global CEO, said: "Creativity has never been more important to the public relations industry. For Ogilvy PR to have two of its brightest talents win against representatives from 17 different countries at the 2016 Young Lions competition is not just remarkable for them but for inspiration for our colleagues around the world. The future of Ogilvy PR is in safe hands with such talent – including Michael DiSalvo and Ben King – to build creative and effective campaigns."
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, it was named the Cannes Lions Network of the Year. Ogilvy was also named Best Digital Consultancy in the World, one of the Most Creative Agencies, Asia Pacific Consultancy of the Year, and Best South-East Agency by the Holmes Report. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world: it integrates deeply with all Ogilvy disciplines (advertising, direct marketing, activation, promotional, digital, social and content, and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our website at www.ogilvypr.com or follow us at @ogilvypr.
Ogilvy Public Relations
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SOURCE Ogilvy Public Relations Worldwide