NEW YORK, March 18, 2016 /PRNewswire/ -- Ogilvy Public Relations, a groundbreaking global communications firm, won Public Sector Campaign of the Year at Thursday's 17th annual PRWeek Awards for "Inviting the World to Discover America One Story at a Time" with Brand USA. The campaign boosted both the number of tourists and dollars spent, with nearly 2 million incremental visitors attributable to PR. They spent $221 billion. Additionally, Ogilvy PR was a finalist in the same category for "Second Open Enrollment 'I'm In'" with Covered California. The PRWeek Awards celebrate the work of corporate, agency, education and nonprofit teams.
Commenting on the Brand USA campaign, one judge said: "They did what they set out to do – and did it very well." Another saluted the campaign's "comprehensive approach to message placement through earned media in hard-to-reach places."
Ogilvy PR also was recognized as finalists in the following categories:
- HEALTHCARE CAMPAIGN OF THE YEAR for "Helping Smokers 'Click to Quit' with Quitter's Circle" with the American Lung Association and Pfizer;
- PUBLIC AFFAIRS CAMPAIGN OF THE YEAR and PUBLIC SECTOR CAMPAIGN OF THE YEAR for "Covered California Second Open Enrollment: 'I'm In'" with Covered California.
Stuart Smith, Ogilvy PR's Global CEO, said, "I want to thank our clients for helping us deliver outstanding results for these campaigns. Hard work and talent produces the best results, and what's great about our culture here is excelling at what we do, and making an impact on our clients' businesses."
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, it was named the Cannes Lions Network of the Year. Ogilvy was also named Best Digital Consultancy in the World, one of the Most Creative Agencies, Asia Pacific Consultancy of the Year, and Best South-East Agency by the Holmes Report. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world: it integrates deeply with all Ogilvy disciplines (advertising, direct marketing, activation, promotional, digital, social and content, and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our website at www.ogilvypr.com or follow us at @ogilvypr.
SOURCE Ogilvy Public Relations