LOS ANGELES, July 17, 2014 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced the appointment of Jennifer Banovetz to Senior Vice President, Brand Marketing Group Director, effective August 4. Based in Los Angeles, Banovetz will oversee the growth and strategic direction of the firm's work with major consumer accounts in the Western Region and link with the broader North American Brand Marketing Practice.
"Jennifer's success conceiving and managing major campaigns across a variety of business sectors gives her a critical advantage in understanding the changing ways consumers interact with brands," said Nathan Friedman, regional managing director of Ogilvy PR West. "Her perspective and experience will well serve our clients seeking to understand and leverage the new dimensions of brand relationships."
With more than 15 years' experience in integrated brand communications, Banovetz's appointment deepens Ogilvy PR West's capabilities in cross-disciplinary campaigns that incorporate marketing, advertising and social media. Banovetz's experience extends across multiple business sectors including travel, automotive, consumer packaged goods, digital lifestyle as well as health and fitness. Her portfolio of previous assignments includes leading brands such as Nestle, Dogswell, Lululemon, Movember, Volkswagen of America, and Infinite Hero Foundation.
Most recently, Banovetz was a senior vice president in the Consumer Brand Practice at Edelman Los Angeles. In addition to her leadership in consumer marketing at Edelman, she served as senior counsel in Los Angeles to the firm's Global Creative Initiative and led corporate responsibility initiatives for Mattel. Previously, Banovetz was in Edelman's Chicago office, where she managed brand-building programs for a range of Dove product lines.
"Ogilvy is a leader in providing clients a full suite of integrated services – from advertising to social media," said Banovetz. "I'm looking forward to leading Ogilvy West's brand marketing efforts, working across our network and over relevant channels to help clients tell their stories in authentic, purposeful and engaging ways."
Previously, she was a senior account supervisor at Cohn & Wolfe managing programs for Chevron Corporation and Hilton Hotels. She also worked in-house for Mazda North American Operations, where she ran the global launch of the Madza CX-7 and oversaw co-branded promotions with Sony Gran Tourismo.
Ogilvy PR West is composed of four full-service operations in Los Angeles, Sacramento, San Francisco and Denver.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2014, for the third consecutive year, Ogilvy was named Cannes Lion Network of the Year. In 2013 and 2012, Ogilvy was awarded Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations