Ogilvy Washington Announces New Hire to the 360 Digital Influence Practice
WASHINGTON, Aug. 10, 2011 /PRNewswire-USNewswire/ -- Ogilvy Public Relations Worldwide (Ogilvy PR) announced today a significant senior hire to the Washington, D.C. office. Rebecca Davis will join Ogilvy Washington as an executive vice president and group head of the agency's 360 Digital Influence practice.
"We are very excited to welcome Rebecca to the Ogilvy family and to the social media team," said Robert Mathias, president of Ogilvy Washington. "We look forward to capitalizing on Rebecca's past experience to help our clients navigate in Washington and beyond."
Davis joins Ogilvy Washington from Discovery Communications, where she developed digital and brand strategies across Discovery's U.S. networks. At Discovery she created and ran the digital media planning and partnership team, wrote Discovery's first social media strategy, and led Discovery Channel's award-winning Influencer program. Her background also includes building and managing HSN.com's digital marketing team, working at several technology start-ups, and consulting in Accenture's communications and technology practices.
Davis's seventeen plus years' experience in consumer media and technology platforms encompasses strategic marketing, communications strategy, consumer research, and deep knowledge of paid, earned and owned media. Her combination of creative development, brand strategy and new platform adoption has proved valuable for clients across industries.
"I am thrilled to be a part of the Ogilvy team," said Davis. "I am eager to get to work with the vast array of Ogilvy's clients to find new and exciting ways to leverage social networks to advance brands, issues and reputations.
Davis holds a bachelor's degree in Creative Writing and English from Northwestern University and an MBA from Harvard Business School.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is a WPP company (NASDAQ: WPPGY, www.wpp.com) one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
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