NEW YORK, June 27, 2017 /PRNewswire/ -- There is no shortage of content about blockchain technology. Yet, creative thinking about its practical application to build brands and solve business problems has been overshadowed by a profusion of technical explanations and heavy attention on one specific use case – the digital currency Bitcoin.
UNBLOCKED shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It frames key questions for business leaders that open paths to unlock the value of the technology. It places the customer at the center of business strategy development. And it focuses on the ultimate end game, leveraging the blockchain to prevent disruption and provide competitive advantage.
"Bitcoin is really just the tip of the iceberg," said Carla Hendra, Global Chairman, OgilvyRED and Vice Chairman of the Ogilvy Worldwide Board. "Overlooking the full potential of the transformative blockchain technology that lies beneath Bitcoin is a major risk for companies and the executives who lead them. We are excited to author this provocative point-of-view on the blockchain that makes it easier to understand not only how it works but also its power to generate global, economic change."
As Ginni Rometty, CEO of IBM, has said, "Blockchain Technology will transform the world. If you understood in 1995 the opportunities and threats that the internet would ultimately present to your company, or industry, what would you have done differently? That is where we are with blockchain today."
"Blockchain technology itself can be understood relatively easily. The hard work is figuring out how to successfully apply it to your business," says author Laura Masse, Global Consulting Partner, OgilvyRED. "UNBLOCKED provides inspiration for that heavy lifting."
The OgilvyRED Think Series addresses emerging topics relevant to businesses and their customers. Authored by experts the series provides in-depth insights and deep thinking that reflects OgilvyRED's work.
About OgilvyRED: OgilvyRED is the global strategy and innovation consulting arm of Ogilvy, the world's premier marketing and communications firm. Formed in 2012, it is made up of a diverse team of deep subject matter experts across five verticals: Digital Strategy, Innovation and Growth Strategy, Brand Consulting, Behavioral Science, and Brand & Marketing Strategy.
In a constantly disrupted world, OgilvyRED helps its clients tackle the toughest brand, business, and innovation challenges. Its consulting solutions help clients navigate complexity with a unique combination of rigor and creativity.
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