Ogmento Appoints Award-Winning PepsiCo Executive Frank Cooper III to Board of Directors

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- Augmented Reality (AR) gaming company Ogmento, Inc. ("Ogmento") announced today that distinguished PepsiCo executive Frank Cooper III, SVP and Chief Consumer Engagement Officer, has been appointed to the company's Board of Directors.

In Cooper's current role at PepsiCo, he has direct oversight of key operational areas across PepsiCo Americas Beverages (PAB) that determine consumer engagement including digital, media, sports, video games and multicultural and entertainment. In his seven-plus years at the Fortune 500 company, he has led the development of a new consumer engagement model and created breakthrough marketing programs across the PAB portfolio. Successful videogame marketing promotions, including Pepsi's Rock Band video contest, Pepsi's Madden Sweepstakes, Mountain Dew Game Fuel for both World of Warcraft and Halo, and Mountain Dew's latest successful promotion with Halo: Reach have all happened under Cooper's guidance.

"Ogmento is one of those unique companies that seamlessly blends technology with creativity to create truly revolutionary games," said Cooper.  "They are poised to set the bar for what players will come to expect in Augmented Reality games, and how those games interact with the world around them."  

Prior to his years at PepsiCo, Cooper led multicultural marketing as well as promotions, interactive marketing & sports at organizations such as America Online and Def Jam Recordings. He has been awarded Gaming Partner of the Year by Mi-6 Gaming (2006) and was head of interactive marketing when PCNA received the "Best Marketing Web Site of the Year" honor from Advertising Age. With particularly keen social media insight, he is a sought-after and distinguished speaker at marketing and advertising conferences nation-wide.

"Frank is a visionary thinker, and brings to Ogmento invaluable insight in building and managing brands in all media," said Ogmento co-founder and CEO Ori Inbar.  "Beyond Frank's intuitive marketing sense, he has led some of the video game industry's biggest marketing initiatives.  We are thrilled to have him as part of the Ogmento team."

ABOUT OGMENTO

Ogmento was founded in 2009 by industry veterans committed to developing the next generation of video games. Through cutting-edge technology that overlays computer graphics onto real-world environments, Ogmento creates games that let users directly interact with their surrounding environment. The company is currently developing ground-breaking Augmented Reality (AR) content for a range of mobile devices and platforms including iPhone, Android, PC, and traditional game consoles. With founders Ori Inbar, Brad Foxhoven, Brian Selzer, Oriel Bergig and Nate Hagbi and a team of experienced game designers, animators, and award winning PhD scientists, Ogmento is ideally positioned at the epicenter of the Augmented Reality industry. For more information please visit http://ogmento.com/

SOURCE Ogmento, Inc.