Oh What Fun! Kmart's Mobile App Adds Bluelight Special Alerts, Layaway and Exclusive Offers Just in Time for the Holidays

Kmart App Makes Shopping Fun, Easy and Seamless By Connecting In-Store, Online and On-the-Go

Nov 24, 2015, 09:08 ET from Kmart

HOFFMAN ESTATES, III., Nov. 24, 2015 /PRNewswire/ -- To kick off the busiest shopping week of the year, Kmart has refreshed its mobile app with easy-to-use features designed to help shoppers cross everything off their shopping lists. As an added convenience, free shipping is available on Kmart online orders of $35 or more (previously $49).

"Mobile continues to play an important role in the shopping mix. In fact, mobile's share of our online sales has increased 100 percent year-over-year," said Leena Munjal, senior vice president, Customer Experience and Integrated Retail at Sears Holdings. "We've added features and updates to our mobile app, making it easier than ever for our members to shop, earn points and get the best deals online, in-store or through their smartphones."

National Retail Federation data shows that mobile is set to play an important role in all phases of the holiday shopping experience. A survey found that 22 percent of shoppers planned to purchase on mobile during the season, the highest since NRF began asking the question in 2011. Thirty-eight percent of shoppers said they'll be using smartphones to research purchases, and 20 percent will use them to look up product availability in store.

New mobile app features and benefits for Shop Your Way® members include:

  • Bluelight Specials: The Bluelight is back! Receive real-time push notifications announcing Bluelight Specials exclusive to Kmart.com. With a phone in-hand, members can feel the thrill of Bluelight anytime, anywhere. As soon as a Bluelight Special is available online, users who opt in for push notifications will receive item details and can make a purchase directly from the app. 
  • Free Friday Fix: Using the Kmart app, receive an exclusive coupon on Fridays to redeem in store for a free item with qualifying purchase, while supplies last*.
  • Free Store Pickup & Pay in Store: For added convenience, members can shop online and pick up their purchases in-store for free with Free Store Pickup. Another option, Pay In Store, allows members to reserve items online, pay however they wish in store (cash, check, credit card or gift card) and leave with their order (or shipment confirmation if they prefer to ship items home).
  • Layaway & Go: This year, put items on layaway and make weekly payments faster than ever with the new Layaway and Go app feature. Scan products from the app and add to a layaway list, no need to haul products to the layaway counter. Shoppers can also open up a layaway contract through Nov. 29 for just one penny down online**. For more information, visit www.kmart.com/layaway.  
  • Mobile Coupons: Through the "Coupon Center," it is easy to find and apply the best deals and exclusive savings through your mobile app. Simply load applicable coupons to your Shop Your Way account, where they will automatically get applied at checkout – through the app, online or in-store.

Kmart members will earn $5 off in Shop Your Way points toward a purchase of $35 or more*** by simply downloading or updating the app. Shop Your Way membership is free and sign-up is available in-store, online or via the Kmart app.

The new mobile app is available for download in the Apple App Store and Google Play. For more information, please visit www.kmart.com/mobile, or follow the conversation on Facebook, Instagram and Twitter using #ShoppingIsFunAgain.  

 *This offer is not available every Friday
**Offer valid on new layaway contracts through Sunday 11/29/15. No down payment required in store.  One penny down required online for layaway only. All fees nonrefundable. Cancellation fees apply, except Ohio. Layaway requires biweekly payments. Exclusions also apply. See store for details.
*** $5 in Shop Your Way points must be used within 7 days of when the points are issued.

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information, visit www.kmart.com, www.searsholdings.com and www.facebook.com/kmart.

About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way® members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms.

MEDIA CONTACTS:





Sara Weitz




Annika Tunberg

Kmart 




Zeno Group for Kmart

847-286-0774 




312-527-2SHC (2742)

Sara.Weitz@searshc.com




Annika.Tunberg@zenogroup.com

 Photo - http://photos.prnewswire.com/prnh/20151123/290497 

SOURCE Kmart



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