BRENTWOOD, Tenn., Dec. 4, 2015 /PRNewswire/ -- OHL announced a record breaking fulfillment performance for the 2015 holiday shopping season with 2.3 million orders processed over the 5 day shopping period from Thanksgiving Day through Cyber Monday. This increase of more than 34% year over year was due largely in part to the growth of its customers combined with a trend of more consumers shopping online in the days leading up to Cyber Monday than ever before.
"OHL has grown tremendously over the last few years, specifically with our eCommerce and omni-channel customers," said Fred Loeffel, Executive Vice President, OHL. "This year, those customers challenged us with more promotions and increased sales across all channels, generating larger order volumes for OHL throughout the holiday shopping season. Our goal is to deliver the same positive shopping experience in a highly volatile environment whether shoppers choose to purchase in store or online."
A shift in holiday shopping lead to more stores offering sales and promotions throughout the month of November verses previous years when the majority of the best sales were reserved for Thanksgiving Weekend. This brought many consumers to brick and mortar stores, and even online, earlier than in prior years.
Even with this trend, the National Retail Federation (NRF) reported more than 151 million shoppers Thanksgiving weekend with 103 million of those shopping online and nearly 102 million shopping in stores. On Black Friday alone, OHL processed 20% more orders than the previous year with heavy volumes coming from 2 of the top 5 U.S. retailers. While the NRF expected the number of online shoppers to be down slightly this year on Cyber Monday, OHL's Monday order volumes increased more than 36% compared to last year.
"This year's numbers clearly illustrate the importance of a strong omni-channel fulfillment strategy both for the retailer and logistics provider, not only for the traditional 5 day holiday shopping period but in the weeks leading up to it as well," said Mike Honious, Chief Operating Officer, OHL. "OHL's extensive peak planning combined with pre-peak stress tests allows us to execute operational flexibility across our 120+ facilities. We significantly increased our labor force for the 2015 holiday season in order to ensure our customers' consumers were able to receive their orders when and how they wanted, regardless of channel."
OHL is one of the largest 3PLs in the world, providing integrated global supply chain management solutions including transportation, warehousing, customs brokerage, freight forwarding, and import and export consulting services. OHL was recently acquired by GEODIS, a subsidiary of SNCF Logistics and a global European logistics provider. GEODIS employs over 30,000 with presence in more than 67 countries. OHL operates more than 120 value-added distribution centers in North America, offers comprehensive transportation management and freight forwarding services, employs over 10,000, and has 34 brokerage and agent offices worldwide. OHL has expertise in efulfillment, serves a wide range of business sectors from specialty retail to manufacturing, and specializes in the textiles and apparel, footwear, electronics, retail, printing, healthcare, food and beverage, and consumer packaged goods industries. www.ohl.com
Marketing & Communications Analyst