OHL Sees Retailers Strengthen Omni-Channel Strategies, Black Friday and Cyber Monday Sales Continue to Grow
BRENTWOOD, Tenn., Dec. 5, 2013 /PRNewswire/ -- OHL, a leading 3PL, experienced record volumes this year for Black Friday and Cyber Monday. OHL's fulfillment centers across the U.S. fulfilled nearly 600,000 direct-to-consumer orders on Black Friday and Cyber Monday.
While Cyber Monday still maintains higher online volume than Black Friday, the development of robust omni-channel strategies coupled with increased ease of access through tablets and smart phones is creating high growth for retailers on Black Friday year over year.
"Last year, we noticed some of the highest volumes for eFulfillment were on Black Friday and this year we see that trend growing even more, especially with our customers who operate across multiple channels. This directly ties into the transition to an omni-channel strategy that more and more retailers are adopting," said Dave Hauptman, VP of Product Management.
For Black Friday 2013, Comscore reported a record-breaking $1.2 billion in online sales compared with $2 billion in online sales for Cyber Monday. According to Comscore, Black Friday and Cyber Monday experienced 15% and 20% year-over-year growth respectively. OHL, which fulfills for 4 of the top 25 online retailers, experienced its own form of record breaking this year as well.
Mike Honious, Chief Operating Officer said, "Looking at all of our eFulfillment customers from 2012 compared with this year, we experienced roughly 48% growth on orders fulfilled on Black Friday and Cyber Monday. One specific big-box retailer customer experienced 75% online growth year-over-year for Black Friday, and 53% online growth from Cyber Monday in 2012. This continues to demonstrate the drive to supplement brick and mortar with eCommerce channels."
OHL is one of the largest 3PLs in the world, providing integrated global supply chain management solutions including transportation management, warehousing, customs brokerage, freight forwarding, and import and export consulting services. OHL operates more than 130 value-added distribution centers, offers comprehensive transportation management services, employs nearly 7,000, and has offices worldwide. OHL has expertise in direct-to-consumer fulfillment, serves a wide range of business sectors from specialty retail to manufacturing, and specializes in the apparel, electronics, healthcare, printing, food and beverage, and consumer packaged goods industries. www.ohl.com
OHL, Vice President of Product Marketing