NEW YORK, June 12, 2017 /PRNewswire/ -- Chef's Cut Real Jerky®, the handcrafted, chef-created jerky brand delivering an authentic culinary snacking experience, is celebrating National Jerky Day today with a steakhouse-inspired Gastro Station event hosted by actress and entrepreneur Olivia Munn (LEGO Ninjago Movie, X-Men Apocalypse). Munn, who recently became an equity owner in the company, will act as "Master Jerky Sommelier" at the Los Angeles event. The event, open to the public, will take place in a transformed Los Angeles gas station featuring unique cocktail and jerky pairings and unexpected surprises!
To kick off the partnership with Olivia, Chef's Cut will transform a humble gas station into a five-star dining establishment to better suit the steakhouse quality snack Chef's Cut Real Jerky® provides. With its high protein and low sugar content, Chef's Cut Real Jerky® has become a favorite among professional athletes and fitness-minded individuals. Munn joins a powerhouse team of brand enthusiasts and equity owners, including David Ortiz, Von Miller, and Kyle Reifers.
"I've been a fan of Chef's Cut for a long time; it was an easy decision for me to become a part of the team," said Munn. "I'm really looking forward to launching this partnership and having a little fun being the first Master Jerky Sommelier."
Munn's ownership stake in Chef's Cut comes at a time of tremendous growth for the $3 billion jerky category. Traditional players in the space gave way to a new group of better-for-you jerky brands like Chef's Cut, which began as a snack sold in golf course clubhouses before growing 4,000+ percent to become one of the 75 fastest growing companies in the U.S. between 2013 and 2016.
"Jerky has come a long way in recent years to become a premium, healthy snack," said Bart Silvestro, CEO of Chef's Cut Real Jerky®. "We're excited for Olivia to join our team as Master Jerky Sommelier and to celebrate National Jerky Day."
Chef's Cut Real Jerky® is currently available at select local retailers, including Costco, Kroger, Safeway-Albertsons, 7-Eleven, the Chef's Cut Real Jerky® website (www.chefscutrealjerky.com) and Amazon.com.
About Chef's Cut Real Jerky®
Chef's Cut Real Jerky® was created by Chef Blair Swiler and Dennis Riedel. Swiler was caddying alongside Riedel, and shared his homemade jerky with him - real cuts of premium beef - right there on the golf course. They teamed up and began smoking and selling Chef's Cut Real Jerky® to golf and country clubs across the United States. Today, their vision is to change the way people think about jerky by creating the best-tasting, highest quality jerky on the market. Chef's Cut Real Jerky® only uses hand-cut, premium pieces of meats marinated with real ingredients and cured using a proprietary smoking process. They aim to make a real, chef-created snack that can be taken where chefs can't. So go ahead, take the Chef with you.
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SOURCE Chef’s Cut Real Jerky