2014

Omaha Steaks Launches New Father's Day Campaign "T-Bones -Not Ties" Taking Aim At Unwanted Father's Day Gift 86 percent of Dads prefer T-Bones over ties according to a new national survey

OMAHA, Neb., May 12, 2014 /PRNewswire/ -- In honor of Father's Day, Omaha Steaks, the nation's largest direct marketer of premium steaks and gourmet foods, is launching "T-Bones –Not Ties," a national campaign with one central focus: Dads don't want another ugly tie for Father's Day. According to a recent survey of over 1,000 Americans, Dads prefer a big, huge, juicy T-bone steak!

The survey, conducted by Omaha Steaks through a third party polling company, found when given the choice between a T-bone or a tie, a whopping 86 percent of Dads said they'd prefer a tender, thick-cut T-Bone instead of another ugly tie.

"Gathering the family for a Father's Day cookout is an all-American tradition and a great way to tell Dad how much we love him by serving one of his favorite foods -- a big, juicy steak," said Todd Simon, Senior Vice President and family owner of Omaha Steaks. "What's more, we know from a national survey that 70 percent of Dads would enjoy a steak as a gift, so a T-bone from Omaha Steaks would be the perfect home run gift for this Father's Day."

To help satisfy Dad this year, Omaha Steaks is offering the Dad's Day Dinner that includes two (24 oz.) T-Bone steaks, steakhouse fries, caramel apple tartlets and Omaha Steaks signature blend seasoning. This mouth-watering combo, with a retail value of $155.00, is available starting May 12th for just $59.99.

In keeping with the spirit of "T-Bones– Not Ties," Omaha Steaks also is launching a Tie Turn-in initiative in all their retail store locations nationwide. Customers are invited to bring an ugly tie into any Omaha Steaks store to receive a coupon for a free six-pack of Omaha Steaks burgers (with minimum $30 purchase.) T-Bones, regularly priced at $119.99, will be featured for just $49.99, and Omaha Steaks will donate $1 to Big Brothers Big Sisters for every tie that is turned in.

Additionally, Omaha Steaks is inviting people to submit a photo of their ugliest tie or their Dad wearing his ugliest tie for a chance to win a year's supply of T-Bones. Photos can be uploaded onto the Omaha Steaks Facebook page at (www.facebook.com/OmahaSteaks). There's also a special Father's Day incentive for the Dads who golf. Any Dad in America hitting a hole-in-one on Father's Day (June 15) is eligible to receive a free box of T-Bones from Omaha Steaks.

The Omaha Steaks "T-Bones– Not Ties" campaign is designed to break the cycle of gifting ties for Father's Day and to help Dads to put those piles of unwanted ties they have received over the years to good use. For more details, visit www.OmahaSteaks.com//TNT.

ABOUT OMAHA STEAKS

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation; family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed beef and other gourmet foods. Today, Omaha Steaks is recognized as the nation's largest direct response marketer of premium beef and gourmet foods and was recently named a "Forever Brand" by AdWeek magazine. Omaha Steaks are available to customers by calling 1-800-960-8400, online at www.OmahaSteaks.com or at retail stores nationwide.

SOURCE Omaha Steaks



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