NEW YORK, Feb. 7, 2011 /PRNewswire/ -- Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired Communispace Corporation, the research pioneer of online consumer insight communities for the world's leading brands.
Communispace uses innovative market research practices and proprietary social media tools to build and manage vibrant online communities that marketers use to test ideas, generate feedback and gain insights into consumer attitudes and outlook. Founded in 1999, the rapidly growing company has created and managed more than 400 customer communities for over 100 blue-chip clients who are experiencing the benefits of having a constant connection with consumers.
Communispace is led by Diane Hessan who will continue to serve as president and CEO.
"Communispace's entrepreneurial, innovative and collaborative culture is very much in keeping with that of Omnicom, DAS and our agencies," said Thomas L. Harrison, CEO of DAS. "There is no doubt today that deep, real-time consumer insight is critical, and the company's breakthrough approach, using leading-edge technologies and service capabilities, have made Communispace the dominant player in its space and an extremely valuable and pro-active resource to its clients."
"We are honored to be joining Omnicom Group – one of the most successful global marketing and communications services providers in the world," said Hessan. "Our clients are experiencing the power of having the pulse of the consumer at their fingertips – and Omnicom's vast capabilities and global reach will be instrumental in our future success."
The world's most admired brands turn to Communispace, the leader in generating game-changing insights via private online customer communities. Headquartered in Watertown, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, as well as Imperia, Italy and Sydney, Australia. For more information, please visit: www.communispace.com.
Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com, manages Omnicom's holdings in a variety of marketing disciplines. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.