Omnicom Group's RAPP Acquires UK Agency Haygarth
LONDON and NEW YORK, June 6, 2014 /PRNewswire/ --
Multichannel marketer has acquired leading brand/retail agency
RAPP, a multichannel marketing agency and part of The DAS Group of Companies (DAS), a division of Omnicom Group (NYSE: OMC), today announced its acquisition of Haygarth, a United Kingdom-based brand and retail agency.
The deal enables RAPP to further its ability to provide expert marketing and communications across the total customer experience spectrum, by blending Haygarth's expertise in digital retail shopper and fast-moving consumer goods (FMCG) marketing with RAPP's globally-focused data insight, media and technology proficiency.
Marco Scognamiglio, Chief Executive Officer of RAPP UK, commented: "Haygarth adds further depth to RAPP's capabilities and knowledge in navigating the customer journey for each client. Together, we will create experiences for clients that matter to consumers and inspire them to take action."
Haygarth has been widely recognised and awarded, earning Marketing Magazine's Promotional Agency of the Year for the past two years, The Grocer's Experiential Agency of the Year for the past three years, and made consistent appearances in The Sunday Times' 100 Best Small Companies list.
Sophie Daranyi, CEO of Haygarth, said: "The partnership with RAPP is an ideal strategic and cultural match for Haygarth. RAPP's prowess and the reach, coupled with the depth of The DAS Group of Companies and Omnicom network, will add immense value to our offering."
Founded in 1984, Haygarth is a best-in-class creative agency specializing in FMCG and retail marketing. The agency has three main areas of expertise that are matched together to meet clients' ambitions and objectives: promotional/retail/channel & shopper; social media/PR & experiential; digital/CRM & data.
RAPP (http://www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of The DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
http://www.omnicomgroup.com | Twitter: @Omnicom