OMD Worldwide Named Most Creative Media Agency for 10th Consecutive Ranking; PHD Worldwide Ranked Fourth
Omnicom Media Group Is Highest Ranked by Points Across All Media Holding Companies
NEW YORK, Feb. 11, 2016 /PRNewswire/ -- For the tenth consecutive time, Omnicom Media Group agency OMD Worldwide has been named the world's most creative media agency by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004. Joining the perennially first ranked network in the top five is sister Omnicom Media Group agency PHD Worldwide which claimed the fourth place ranking.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today's highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
In addition to OMD leading the list with 621 points, the top five slots were claimed by Starcom-Mediavest (Publicis) with 537 points; Mindshare (WPP) with 501 points; PHD with 461 points and Mediacom (WPP) with 257 points.
With a combined 1082 points earned by its OMD and PHD networks, Omnicom Media Group earned the most combined points of any media holding group in the ranking,
OMD's top showing reflects recognition earned in 2015 by agencies in every region across its network, including OMD Australia, OMD Bogota, OMD Canada, OMD Dubai, OMD Egypt, OMD Hong Kong, OMD New York, OMD New Zealand, OMD Spain and OMD UK. Additionally, OMD Australia's "Penny the Pirate" campaign for OPSM was one of only eight campaigns worldwide named an Outstanding Media Campaign of 2015 (defined as a campaign that won media awards at four or more regional or global festivals.)
Earning a spot in the top five for the second straight year, PHD was also recognized in the exclusive Outstanding Media Campaigns category for PHD UK's "Oreo Eclipse" campaign for Mondelez.
"When creative thinking combines with state-of-the-art data and analytics, the end result is award winning work that delivers results for our clients," said Omnicom Media Group CEO Daryl Simm, "We thank Gunn Report for validating the investment that Omnicom Media Group has made – and continues to make – in securing and developing the talent and tools that enable outstanding work."
About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, leading global data and analytics company, Annalect; the Accuen programmatic media platform: global search and social agency Resolution Media; print and digital media agency Novus; the Optimum Sports and Fuse sports media and marketing agencies; Outdoor Media Group; The Content Collective; and direct response agency Pathway.
SOURCE OMD Worldwide