The ranking is based on a company's "innovation premium," which is the difference between its market capitalization and the net present value of cash flows from existing businesses. This calculation is then projected forward using a proprietary formula developed by HOLT, a unit of Credit Suisse.
Jonathan Nelson, CEO, Omnicom Digital, added, "All of our companies place great emphasis on being innovative in the ways in which we deliver messages for our clients. This ranking translates innovation into dollars and cents, which is an affirmation that creativity and excellence in execution lead to value creation."
See the complete ranking here.
For a detailed explanation of their methodology, please visit Forbes.
ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
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SOURCE Omnicom Group