Omnicom's DAS Group of Companies Acquires Minority Interest in In Press, A Leading Public Relations Agency In Brazil
NEW YORK, July 21, 2014 /PRNewswire/ -- Omnicom's DAS Group of Companies (DAS) today announced that it has acquired a minority interest in In Press, a leading public relations agency in Brazil. In Press has been an affiliate of DAS public relations company Porter Novelli since 1999.
"We are excited to formalize our long-standing relationship with In Press," said Dale Adams, Chairman and CEO of DAS. "Brazil is an important market for both our clients and our businesses, and this partnership will provide significant opportunities for growth in the years ahead."
"Formally joining Omnicom's DAS Group of Companies means we will be able to offer clients unparalleled marketing communications services throughout the world," said Kiki Moretti, founder and chief executive officer of In Press.
Moretti started In Press in 1988. The agency has maintained an affiliate relationship with DAS public relations agency Porter Novelli since 1999. A full service communications agency, In Press has more than 150 clients in various market segments, including corporate, consumer, media & entertainment, health, technology/telecoms. With offices in Sao Paulo, Rio de Janeiro and Brasiia, the agency offers services including media relations, crisis management, internal communications, strategic planning, training, branded content, events communications and digital and social content. Over the years, In Press developed additional specialty units in public affairs, sports, multiplatform content, video production and analysis and measurement.
About In Press
In Press is a leading, full-service communications firm in Brazil. Founded in 1988, with offices in Sao Paulo, Rio de Janeiro and Brasilia, the agency is the third largest public relations agency in Brazil. Highly recognized as one of the most creative firms in the country, In Press has been named Agency of the Year three times in the past five years (2009, 2011 and 2013) by Comunique-se "PR Scope," issued by the Spanish Grupo Consultores. "PR Scope" described In Press as one of the most reliable and well-connected agencies in the country with long-lasting client relationships.
About Porter Novelli
Porter Novelli is an international communications agency with 90 offices in 60 markets, servicing a multitude of Fortune top 100 clients in health and wellness, food and nutrition and technology. Porter Novelli distinguishes itself through a rigorous application of data analysis and strategic planning, leading to creative strategies that transform people's behaviors. Porter Novelli is a part of The DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
www.omnicomgroup.com | Twitter: @Omnicom
SOURCE Omnicom Group Inc.