Once Upon a Time: The Business Benefits of Storytelling Examined in 4imprint's Latest Blue Paper and Podcast

OSHKOSH, Wis., June 2, 2011 /PRNewswire/ -- It's long been known that stories help people relate to concepts and help them to retain messages. Much of marketing and public relations is based on this knowledge. The latest Blue Paper™ and podcast from promotional products retailer 4imprint, The Art of Storytelling, takes a step back from this knowledge to examine what a great story is and how to tell it.

"Stories connect people, but they also connect brands to stakeholders making them likeable, accessible and shareable," points out Greg Ebel, vice president of sales and marketing for 4imprint. "There are a variety of resources showcasing how to leverage the art of storytelling to make this happen. This Blue Paper and podcast touch on a just a few."

From press releases to blog posts to collateral materials and advertising, businesses and organizations have numerous opportunities to promote their products and services while telling stories that are entertaining, emotionally appealing and even humorous. While storytelling doesn't come naturally to everyone, it's a skill that can be learned and refined.

In this Blue Paper and podcast, 4imprint covers a variety of topics relating to storytelling, such as:

• A clear definition of storytelling;
• An explanation of story elements and kinds of stories;
• Insight into what makes a great story;
• How to develop and implement a storytelling strategy;
• How to measure the effectiveness of storytelling efforts;
• Storytelling case studies;
• And more!

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™

4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed.  Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland.  4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

SOURCE 4imprint