One Fund® ETF Surpasses $10 Million Assets Under Management

RENO, Nev., Jan. 6, 2011 /PRNewswire/ -- U.S. One, Inc., issuer of the One Fund® Exchange Traded Fund (ETF), has surpassed $10 million assets under management.

"We achieved the $10M AUM milestone in eight months, which is remarkable for an inaugural ETF from a start up firm. We attribute our success to our investment philosophy and approach, our product position in a crowded industry and to our growing adoption among financial advisors and individual investors as a low cost, globally diversified ETF," states Paul Hrabal, Chief Investment Officer for One Fund®.

U.S. One, Inc. advocates a passive index-based approach to global investing. "We do not believe anyone can successfully pick winning stocks, winning sectors or winning geographies over the long haul. Our firm instead focuses on buying the entire market worldwide at the lowest possible cost to achieve a shareholder return that closely tracks the global market," comments Hrabal. In a recent study, just 0.6% of stock picking mutual funds beat the market over a 32 year period. (1)

The ETF market making community has also been instrumental to the Fund's success. Unlike some new ETFs that have launched recently, One Fund® has consistently traded very close to its underlying value. This has reduced the transaction costs for shareholders buying and selling One Fund® shares. An industry publication recently commented, "In general, One Fund® has been quite effective in keeping the deviation of the (Fund's) market price to NAV down to a minimum, especially relative to other active ETF peers." (2)

U.S. One, Inc. is an SEC-registered investment advisory firm with a mission which strives to improve the results for individual investors through information and products that hold true to the time honored conservative principles of buy-and-hold, low cost index investing.  The firm is an active participant in industry trade and professional associations and will be participating in the upcoming Inside ETFs Conference hosted by Index Universe.

One Fund® trades on the New York Stock Exchange ARCA (ticker: ONEF).

For more information about U.S. One, Inc. and One Fund®, visit http://www.OneFund.com.

(1)  "False Discoveries in Mutual Fund Performance: Measuring Luck in Estimated Alphas" by Laurent Barras, Olivier Scaillet and Russ Wermer, April 2009, compared 2,076 U.S. open-end stock mutual funds over 32 years from January, 1975 to December, 2006.

(2) "One Fund® ETF in the Spotlight: Slowly Gathering Steam," Nigram, Shishir, SeekingAlpha.com, November 4, 2010.

The Fund's Chief Investment Officer owns a substantial portion of the Fund's shares.

Before investing you should carefully consider the Fund's investment objectives, risks, charges and expenses. This and other information is in the prospectus, a copy of which may be obtained by visiting the Fund's website at www.OneFund.com. Please read the prospectus carefully before you invest.

Brokerage costs will reduce returns.

An investment in the Fund is subject to risk, including the possible loss of principal amount invested. Other Fund risks include asset allocation risk, foreign securities and currency risk, emerging markets risk, small-cap, mid-cap and large-cap risk, trading risk, and turnover risk that can increase Fund expenses and may decrease Fund performance. The Fund is also subject to the risks, which can result in higher volatility, associated with the underlying ETFs that comprise this "fund of funds". Newly organized, actively managed Funds have no trading history and there can be no assurance that active trading markets will be developed or maintained. Brokerage costs will reduce returns. When the Fund invests in underlying ETFs, in addition to directly bearing the expenses associated with its own operations, it will bear a pro rata portion of the underlying ETFs' expenses (including operating costs and management fees).  Consequently, an investment in the Fund entails more direct and indirect expenses than a direct investment in the underlying ETF.

Distributed by Foreside Fund Services, LLC.

SOURCE U.S. One, Inc.