DENVER, March 7, 2017 /PRNewswire/ -- Having provided over 4.42 billion hours of sleep for their customers over the past 10 years, Urban Mattress has unveiled its unparalleled digital solution for identifying the best mattress to fit lifestyle needs, budget and sleep habits. With an emphasis on personalization, the e-commerce site allows customers to identify the perfect bed for their sleep type - one size doesn't fit all. The site is designed to both mirror and compliment the comprehensive in-store purchasing experience.
In the past five years, over three dozen online companies have joined the one-size-fits-all category, with many only offering a single mattress option. Although aggressive digital marketing strategies have positively influenced sale data, return and review data indicate that consumers are not nearly as satisfied than when they go through an in-store purchase experience.
The expert team at Urban Mattress has integrated sleep and industry data to determine what kind of mattress each consumer needs. This research has led to the website's mission to guide users towards a better way to wake up. From recognizing personal characteristics like sleep type and need, to naming buyer criteria, Urban Mattress' online algorithm calculates an individual's unique solution with a few clicks of a button. The results are displayed in an interactive gallery with added viewing filters, making it easy to navigate and compare.
"We're dedicated to accessible wellness and the new website elevates the Urban Mattress experience," said Billy Williams, Urban Mattress Founder and CEO. "For buyers outside of our retail locations, the e-commerce site allows them to explore their options just as they would in-store. And for those local to our retail locations, the site allows them to identify perfect options before visiting our stores. Our experience sets us apart. We've seen families come back to buy from us again and again over the past decade."
Urban Mattress aims to educate the public on the importance of recognizing mattresses as a health investment. The brand is selective about the mattresses that make their roster. To accommodate every age and stage of life, they carry four core lines of beds that include good, better and best models; all of which are created and engineered by Urban Mattress out of their Denver manufacturing facility.
Urban Mattress challenges the industry by redefining the level of quality at every price point. In conjunction with the e-commerce launch, Urban Mattress takes quality to a new level and will soon release a new line of beds that offer unprecedented and distinct features like:
- Super hygienic and hypoallergenic tight weave quilt covering that prevents any absorption of sweat, debris, skin cells or dust mites.
- Plush layer of wool for body cooling or heating
- Industry-leading, extra thick layers of quilted foam, which is crafted by a multi-million dollar machine local to the Denver manufacturing facility.
For more information and to access the complete line of products, please visit: https://www.urbanmattress.com/.
About Urban Mattress
Urban Mattress offers unparalleled quality mattresses and bedding options. The product line includes five core beds that include a variety of signatures mattresses within the Urban Mattress brand. All products are made in America and combine the best quality materials with unrivaled craftsmanship. Alongside 12 locally owned retail stores in California, Colorado, Texas, and Virginia, the brand also operates online through a state-of-the-art e-commerce site. For more information, please visit https://www.urbanmattress.com/ and follow Urban Mattress on Facebook, Instagram and Twitter.
BLAZE PR / Matt Kovacs
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SOURCE Urban Mattress