one50one Wins Digiday Mobi Award for Best Integrated Mobile/Cross Media Campaign Honored for Digital/Social/Mobile Hennessy Kaws Campaign that Produced 1.3 Million QR Code Scans
NEW YORK, Sept. 26, 2012 /PRNewswire/ -- At last week's Digiday Mobi Awards ceremony in New York, one50one won the Best Integrated Mobile/Cross Media Campaign award for its integrated digital, social, and mobile Hennessy Kaws campaign. Hosted by leading mobile-marketing publication Digiday, the Mobi Awards celebrate excellence and breakthrough achievement in mobile media, marketing and advertising.
Finalists were evaluated by a committee of journalists, publishers, and mobile marketing and technology experts, and winners were selected based on campaign creative, strategies and results. Judges specifically cited the Hennessy Kaws campaign's effective use of custom QR codes, a mobile website, and the quality of digital content. one50one's interactive experience was also recognized for reaching both Hennessy's and Kaw's fan bases on multiple communication channels.
"The Mobi Awards recognize leading international brands that performed high-impact mobile programs. Categories were chosen based on the growing business of mobile media and marketing, and to win this award is a great achievement," said Giselle Tsirulnik, Senior Editor of Brands, Digiday. "one50one's campaign delivered a consistent, branded message across multiple digital media channels, which was a primary factor in its award win for Best Integrated Mobile and Cross Media Campaign."
Using its proprietary DSM (digital/social/mobile) strategy, one50one produced a custom QR code, mobile website and video content to promote Hennessy V.S.'s limited edition Kaws-branded bottle. Key success metrics included the campaign's branded QR code acquiring more than 1.3 million scans and the branded mobile wallpaper being downloaded more than 101,000 times in the first three months of the campaign.
"We are thrilled that the Hennessy Kaws campaign was named the Best Integrated Mobile and Cross Media Campaign by Digiday," said Troy Brown, President and CEO of one50one. "We worked hard to capture and narrate a story about the production of the Kaws-designed Hennessy label via digital, social and mobile channels to build human interest around the collaboration between Hennessy and Kaws. We're very proud of this effort, and honored to be recognized for it."
one50one is an accomplished innovation engine in a converged media, advertising and entertainment environment. The company believes that digital, social and mobile media have come together to form a unique mediascape which serves as the conduit to people engagement, branded and "ownable" community building, return on investment and sales. In order to meet the demand, one50one patented and trademarked its DSM (digital/social/mobile) strategy which brings all three mediums together to form a cohesive program or campaign that delivers the results clients demand. For more information please visit www.one50one.com.
Daniel Rhodes/Rebecca Vickers
Global Results Comms (GRC)
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