LOS ANGELES, Aug. 2, 2016 /PRNewswire/ -- Onestop Internet, a leading full-spectrum eCommerce and Omni-channel solutions provider, today released survey results showing that apparel is the most popular retail category across all channels. Apparel is also driving online growth, with 45 percent of respondents saying they plan to buy more clothing online than any other retail category in the next 12 months.
Of the 80 percent of respondents that reported making an apparel purchase within the last year, 75 percent said they've made a clothing purchase online. Furthermore, 52 percent of those who have made an online apparel purchase in the last year said they plan to purchase more clothing online in the next year.
The results also indicate a substantial growth opportunity for online apparel retailers, as a quarter of respondents that did not make any online purchases within the last year said they plan to buy clothing online in the next 12 months. "We're seeing consumers that have never bought online expressing plans to take that first step with apparel, so now is really the time for clothing brands to invest in their eCommerce strategies and go after this untapped segment of shoppers," said Michael Wang, President and CEO of Onestop.
Wang adds that the improvement in consumer confidence with buying clothing online is likely due to increasingly flexible return policies and the influx of online retailers like Warby Parker that offer shoppers the ability to try on at home before purchasing. "Shoppers that might have historically been concerned about the fit of a clothing item can now order online knowing if something doesn't fit correctly they can return it easily and without an added cost, which makes a big difference in terms of confidence levels," said Wang.
This survey was conducted by Survata, an independent research firm in San Francisco. Survata interviewed 1014 online respondents between July 19, 2016 and July 20, 2016. Respondents were reached across the Survata publisher network, where they take a survey to unlock premium content, like articles and ebooks. Respondents received no cash compensation for their participation. More information on Survata's methodology can be found at survata.com/methodology.
About Onestop Internet
Founded in 2003, Los Angeles-based Onestop Internet is a full-spectrum eCommerce partner backed by blue-chip investors Bessemer Ventures and Fung Capital USA (Li & Fung). Onestop provides customized end-to-end digital commerce solutions for retail brands both on an entirely outsourced basis and on an a-la-carte basis. The company's suite of integrated core services includes an Omni-channel technology platform, performance marketing, business intelligence, merchandising and planning, brand-focused design, retail imaging and video, full-scale warehousing and fulfillment, and world-class customer care. For more information visit www.onestop.com.
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SOURCE Onestop Internet