Online Magazine Publisher Hutch Media Acquires Anti-Tabloid Site RumorFix.com
SANTA MONICA, Calif., May 1, 2014 /PRNewswire/ -- Online magazine publishing company Hutch Media today acquired the anti-tabloid entertainment website RumorFix.com, created by Jay McGraw.
Jay McGraw is the creator and executive producer of the Emmy® award-winning, syndicated daytime series "The Doctors," a New York Times best-selling author, start-up developer, and the son of Dr. Phil McGraw.
"With strong market traction and a unique heritage in the celebrity news marketplace, the Hutch Media team is thrilled to add RumorFix to our growing family of entertainment and instructional content," said Jimmy Hutcheson, president of Hutch Media. "We intend to maintain the integrity of the brand, integrate RumorFix into Hutch Media's platform, grow revenues, and expand the audience distribution footprint of RumorFix."
"RumorFix was an important business venture for us. With the proliferation of tabloid sites, I set out to provide a legitimate and safe forum for celebrities to "fix" false rumors while at the same time, satiate consumers' never-ending hunger for celebrity news. The site's success exceeded our expectations and I'm excited to watch its further development and scope under the expert guidance of Hutch Media. Jimmy Hutcheson and his team are skilled in content development, marketing, distribution and monetization in the online publishing arena and it will be rewarding to follow RumorFix as it continues to flourish under their direction," said Jay McGraw.
In addition to being the go-to place for celebrities to "fix" incorrect rumors, RumorFix is known for its exclusive content in the celebrity news space. It broke stories including Richie Sambora's ouster from Bon Jovi, Brooke Burke-Charvet leaving "Dancing with the Stars," and Mila Kunis waiting to get married until after having her baby. As the fastest growing entertainment website in America it is also known for exclusive and verified scoop about the "Real Housewives" franchises, "The Bachelor," and other popular reality shows.
In a collaborative and on-going marketing arrangement, Jay McGraw will continue to provide the unique ability to integrate the RumorFix staff across multiple media platforms including the online communities associated with the television shows "The Doctors" and "Dr. Phil."
About Hutch Media
Hutch Media is an online magazine publishing company established in 2007 that produces Internet TV programming, webisodes and editorial around specific content themes, reaching over 200MM pageviews per month. Hutch Media reaches millions of fans each month through its collection of online magazines in various genres such as BestMomsTV.com, HGDIY.com, EgoTV.com, and works with sites like Rich's Battista's Snakkle.com and WildAboutTrial.com.
Billed as the anti-tabloid that delivers the real story behind celebrity rumors and sets the record straight, RumorFix was created in 2010 by Dr. Phil McGraw's son Jay McGraw. Generating millions of pageviews per month, RumorFix has gained the respect of pop culture fanatics, celebrities, managers, agents and publicists and has garnered the attention of Fortune 500 advertisers. RumorFix is led by Emmy® award-winning journalist, Richard Ayoub.
SOURCE Hutch Media