COLUMBUS, Ohio, May 3, 2011 /PRNewswire/ -- White Castle, America's first fast-food restaurant is moving into the new age of Crave with online ordering available in all locations.
White Castle tested the service first in March in Minneapolis and has expanded it to all its restaurants.
"We wanted to make online ordering available to our customers for ease and convenience," said Jamie Richardson, vice president of corporate relations. "As a family owned business for 90 years now, one thing we know is most important is listening to our team members and customers. The test provided us important feedback on how to tailor the technology best to meet Cravers' needs everywhere."
"Slider nirvana" is just a click away for White Castle's die-hard Cravers because orders are now ready when they are. The service is especially beneficial for those with large orders.
Richardson added that more people prefer to order their food online. "It's a matter of accessibility," he said. "Our customers are on the go and they need their Crave satiated quickly."
Customers using White Castle's online ordering can easily register with the site by creating a free online account and then locating their restaurant location of choice using an interactive map. Customers are then prompted to the virtual menu, where they can build their order and pay online or when they pick up their order.
White Castle is an industry leader in product offerings among quick-service restaurants. The online ordering feature is just one of many new initiatives the company has launched in its 90th birthday year.
Online ordering is now available at all White Castle restaurants and customers can place their order at www.whitecastle.com/promotions/onlineordering.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio that owns and operates more than 400 White Castle restaurants in 11 states. The company was founded in Wichita, Kansas in 1921 and is America's first fast-food hamburger chain. All White Castle burgers are made from 100-percent USDA approved beef. This year, the company celebrates its 90th birthday with special events and promotions occurring throughout the year. For more information on White Castle, visit www.whitecastle.com.
SOURCE White Castle