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Online Shoppers Poised for Early Cyber Monday Deals On Sunday

FatWallet's reports that 33% of those that plan to shop on Cyber Monday, will to start shopping on Sunday when their Cyber Monday Deal Finder starts to showcase a smart one-stop resource for December holiday shoppers.

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BELOIT, Wis., Nov. 26, 2013 /PRNewswire/ -- As top retailers position for an early start to Cyber Monday, FatWallet's Black Friday Deal Finder will transition to display thousands of Cyber Monday deals on Sunday, Dec. 1, providing shoppers with a smart one-stop resource to compare December sales and make purchases. FatWallet's Holiday Shopping Survey (*TNS Global) reports that more than half of us will shop on Cyber Monday, and more than 33% of those plan to start shopping for Cyber Monday Deals on Sunday. More than 54% plan to shop said they will be buying holiday gifts, while 34% will shop for gadgets, 34% clothes and 21% want tablets or smartphones.

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"Even more so than last year, retailers are pushing for earlier shopping opportunities during traditional sales events," stated FatWallet Spokesperson, Brent Shelton. "FatWallet is prepared to switch from Black Friday to Cyber Monday on Sunday, so shoppers can compare live deals quickly in one stop, saving them the insurmountable amount of time it would take to visit hundreds of stores to find the better deals."

The Cyber Monday Deal Finder allows shoppers to filter all online deals by store, category, brand and price range, and review important details for additional coupons, free shipping and other exclusive savings. "After recording the biggest online shopping day ever in 2012, we're certain the majority of retailers will not disappoint Cyber Monday shoppers in 2013," continued Shelton. "Each year FatWallet members will make these deals even better by taking advantage of increased cash back from more than 200 top stores."

*The national survey conducted online by TNS on behalf of FatWallet.com in July 2013 was fielded among 1,000 adults ages 18 or older. (See infographic for full survey results.)

About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, and home of the Black Friday Deal Finder, FatWallet.com works closely with 1,500+ retailers like Kohl's, Newegg, Walmart and Amazon to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet is owned by Performance Marketing Brands (PMB) who owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn money back every time they shop. PMB shoppers are expected to spend over $2 billion through PMB's websites and shopping programs in 2013.

SOURCE FatWallet



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