PR Newswire: news distribution, targeting and monitoring
2014

Online Stores vs. Retailers: Target Gets the Best of Both Worlds - Research Report on Target Corporation

To stay on the radar, Target comes up with a winning online sales strategy for 2013

Share with Twitter Share with LinkedIn

NEW YORK, January 24, 2013 /PRNewswire/ --

With today's online and mobile invasion, consumers can now do their shopping while in the comfort of their homes. They can also have the convenience of having the items shipped to their doorstep. Products found in online stores are also cheaper than those in retail stores. This trend is becoming a threat to the retail industry.

The holiday season is the most important season for retailers as holiday shopping constitute up to 40 percent of their yearly sales. To protect and increase its sales on the holidays, Target Corporation (NYSE: TGT) [Full Research Report](1), a leading discount retailer in the US, deflected the threats from online counterparts by providing exclusive products which encourage people to visit the stores, as these products cannot be found online.

Target also has their own online store, Target.com, to keep up with other online competitors. To further strengthen its online presence, Target recently announced its Price Match Policy, wherein the company will price match top online retailers for the whole year, including Amazon.com, Walmart.com, Best Buy.com, Toyrsus.com, and even its own online store.

Target's move to extend its online price match guarantee beyond the holiday season could be a big game changer. This new Price Match Policy clearly demonstrates the company's commitment to become leaders in both worlds, by aggressively going after market share in online selling. Furthermore, its introduction of Online Obsessions, a collection of online-only products exclusively offered at Target.com, is a way to distinguish Target from traditional retailers.  Among other retail industry leaders, Target is the only retailer that recognizes the necessity of growing online sales.

The potential of the online market is undeniable. For Target, instead of settling with its flat revenues and continue with traditional retailing, the company is pursuing strategic growth alternatives by becoming a force in online sales.

Target remains an outstanding value relative to its competitors. At 13.6 times trailing earnings and 12.7 times future earnings, Target is a better value than Wal-Mart, and there is a reason for that. Instead of fighting the inevitability of online market growth, it came up with alternatives and aggressive online sales strategies to go with the flow. As long as Target continues to reinvent it, the retail industry will not die.

Reference Links:

(1) The Full Research Report on Target Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/00a3_TGT]

Consider National Traders Association

Tired of hearing about the latest, greatest trade opportunity... only to realize that the ship has long sailed? You need a strong, informative community in your arsenal. Join the group that has been consistently identifying momentous situations as they develop -- long before they become the next top news on major financial networks.

Contact: Demi Lapierre
Email: press@NationalTradersAssociation.org
Main: +1-(702)-212-4493


SOURCE National Traders Association



Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release