OnStar Looking for Application Developers of the Future

DETROIT, Jan. 13, 2011 /PRNewswire/ --

• Launches Voice Application Student Developer Competition
• Five Select Universities to Participate
• Competition Judges Include Thought Leaders in Technology and Application Programming Interface (API)

OnStar is looking for the most original and compelling in-vehicle voice-enabled application through the 2011 OnStar Student Developer Challenge. Students enrolled at Carnegie Mellon University, Massachusetts Institute of Technology (MIT), University of Michigan, University of Texas and University of Toledo can vie for an opportunity to bring their ideas to the road.

Through the QuickFuse voice application development platform, OnStar will provide its unique vehicle data model to students who accept the challenge.

As the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology, OnStar is interested in working with students that are acquiring and utilizing knowledge in voice application development. The voice platform allows OnStar to safely provide a greater level of connectivity to subscribers.

Through March 11, students from participating universities can submit voice applications that provide solutions in one or more of the following ways:

• Responsible Connectivity: Keeping drivers safely connected to infotainment options.
• Informed Driving: Using vehicle information to improve the driving experience.
• Location: Using location-based information to enhance the driver's lifestyle, increase productivity or plan travel.

"OnStar's services are the result of ingenious solutions that consistently deliver in-vehicle safety, security and information.  We're thrilled to continue this tradition by looking for the most talented students in the nation as we develop additional voice-enabled applications that will enrich the driving experience," said OnStar Chief Information Officer Jeff Liedel.

"We're confident that participating students will leverage their creative problem solving and application development skills that they've learned at their respective institutions."

Student entries will be judged by OnStar IT and Engineering executives as well as API and technology thought leaders including Robert Scoble, Scobleizer; Daniel Jacobson, director of engineering for the API, Netflix; David Pogue, technology columnist, New York Times; and Valerie Casey, founder, Designer's Accord. The Grand Prize Winner  will be announced at Where 2.0 in April and awarded a Developer Dream Package of various technology tools valued at $10,000.

During 2011 International CES, OnStar announced a public pilot of the OnStar Voice Communications App for Android mobile phones. Via a Bluetooth connection, drivers can send and receive text messages and Facebook updates using only their voices – keeping their hands on the wheel and their eyes on the road. The 2011 OnStar Student Developer Challenge provides an opportunity to explore additional audio-based innovations in the future.

For more information about the 2011 OnStar Student Developer Challenge, visit www.onstardeveloperchallenge.com

About OnStar

OnStar, a wholly owned subsidiary of General Motors, is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology. Currently available on more than 40 model year 2011 GM models, OnStar soon will be available for installation on most other vehicles already on the road through local electronics retailers, including Best Buy. OnStar safely connects its more than six million subscribers, in the U.S., Canada and China, in ways never thought possible. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category. More information about OnStar can be found at www.onstar.com.

SOURCE General Motors