Ootem Selected by Kazaana, a Kid-Centric Social Platform, for Marketing Strategy and Creative
SAN FRANCISCO, Oct. 1, 2012 /PRNewswire/ -- Ootem, a San Francisco-based advertising agency, will plan and execute advertising strategy and develop creative for Kazaana, a social and creativity platform for kids aged 6-12.
Kazaana combines smart tools for parental visibility with the latest technologies and engaging design to create a safe social networking platform for kids, their friends, and family. Kids can communicate via video chat, upload and share content like photos and videos, play games, and style their own 3D avatar.
"We are so excited about working with Kazaana," says Jason Kelley, president and founder of Ootem. "There is such a strong desire in the marketplace for this product, and we love Kazaana's vision to create this creative, expressive community for kids. It's an amazing opportunity to school the younger set on good digital citizenship. We're excited to be part of the team and to help drive growth for the company."
Ootem created the logo and tagline, developed a launch advertising campaign and event, and is working on developing strategic partnerships.
"Ootem has a lot of experience in driving acquisition, while establishing and reinforcing a strong brand presence," adds Kristen Alexander, VP of Marketing for Kazaana. "They are great partners with a tremendous amount of creativity."
Kazaana launched July 24th, 2012.
Ootem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootem.com.
Headquartered in Menlo Park, CA, Kazaana (www.Kazaana.com) is an immersive social platform where families and kids ages 6-12 can interact with engaging applications and share their personal content, experiences, and growth with other family members and friends. Parents will be able to participate unobtrusively, as kids organically pull them in offering a window into their child's growing independence. Other Kazaana features include customizable 3D avatars and backgrounds, a community wall with comments, text and video chat, email, and the ability to create a curated digital portfolio with photos and videos, all in a safe and COPPA (Children's Online Privacy Protection Act) compliant environment.
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For Ootem inquiries, please contact: Sarah Lessen
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For Kazaana inquiries, please contact: Cherie Le Penske
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