CULVER CITY, Calif., March 7, 2016 /PRNewswire/ -- Sony Pictures Home Entertainment (SPHE) and Sony Pictures Animation have joined forces with the Ad Council, the U.S. Forest Service, the National Association of State Foresters, the National Forest Foundation (NFF) and the Boys & Girls Clubs of America (BGCA) to help raise awareness for Smokey Bear's national wildfire prevention campaign, using #SmokeyBearHug. OPEN SEASON: SCARED SILLY stars Boog & Elliot received a hug from Smokey Bear this weekend for promoting campfire safety, kicking off a nation-wide program teaching youth from the Boys and Girls Club of America how to safely build, manage and put out a campfire.
"We are so pleased that Boog & Elliot are serving as ambassadors for Smokey's wildfire prevention campaign," said Jennifer Anderson, SVP, Marketing, SPHE. "Teaching children campfire safety tips will bring the importance of wildfire prevention to a whole new generation."
"The U.S. Forest Service educates children to prevent unwanted wildfires," said James Hubbard, deputy chief of the agency's State and Private Forestry. "We are excited Boog and Elliott will help spread Smokey Bear's message of campfire safety. This partnership helps today's youth become tomorrow's adults who use fire responsibly and care for our nation's forests and grasslands."
For every Boys & Girls Club youth member participating, SPHE will donate a tree to be planted by the National Forest Foundation (NFF) to replace those lost during natural disasters such as wildfires, and insect and disease outbreaks.
"Our national forests and grasslands are home to thousands of animals, from bears like Boog to deer like Elliot. They also provide clean water, clean air and opportunities for hiking, camping and playing in nature. Wildfires, insects and disease can negatively impact forest health, which is why we're very grateful to SPHE for supporting reforestation efforts through our Trees for US program. Together, we can ensure our national forests and grasslands are healthy and vibrant for generations to come," said Marcus Selig, Interim President at the NFF.
Audiences everywhere are encouraged to also participate in spreading awareness of campfire safety by posting their own fire safety photos using #SmokeyBearHug online.
Click here for photos from the event.
For more information on Smokey and his wildfire prevention campaign visit www.SmokeyBear.com
OPEN SEASON: SCARED SILLY
Open Season: Scared Silly brings back Elliot, Boog and all of the beloved woodland creatures from the previous Open Season series. This film is a comedic mystery adventure directed by David Feiss; produced by John Bush; and features computer animation from Rainmaker Entertainment, Inc. The all-new animated movie is available on Blu-ray™ Combo Pack, DVD and Digital March 8. Rated PG for Rude Humor and Some Action
For more information on OPEN SEASON: SCARED SILLY visit: http://www.sonypictures.com/movies/openseasonscaredsilly/
U.S. Forest Service
The U.S. Forest Service is the agency responsible for overseeing the use of Smokey Bear in cooperation with the National Association of State Foresters and the Ad Council. The U.S. Forest Service manages 193 million acres of national forests and grasslands. Its mission is to sustain the health, diversity, and productivity of the Nation's forests and grasslands to meet the needs of present and future generations.
National Association of State Foresters
The National Association of State Foresters is comprised of the directors of forestry agencies from the states, territories, and the District of Columbia. NASF represents state and territorial forester interests by influencing forest policy and leading efforts to optimize social, economic, and environmental benefits of trees and forests. As a partner with the USDA Forest Service, State Foresters are committed to the continued delivery of Smokey Bear's message of personal responsibility in wildfire protection.
The Ad Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org. For more information, please visit www.adcouncil.org. You can also visit www.facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.
The National Forest Foundation
The National Forest Foundation promotes the enhancement and public enjoyment of the 193-million-acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and Americans' outdoor experiences. Learn more at www.nationalforests.org.
The Boys & Girls Clubs of America
For more than 100 years, BGCA (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.
SONY PICTURES HOME ENTERTAINMENT
Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
SONY PICTURES ANIMATION
Sony Pictures Animation produces a variety of animated and family entertainment for audiences around the world. The studio is following its worldwide comedy hits-the record-breaking monster comedies Hotel Transylvania and Hotel Transylvania 2, the hybrid live action/animated blockbusters The Smurfs and The Smurfs 2, and the mouth-watering Cloudy with a Chance of Meatballs movies-with the fully animated reboot Smurfs: The Lost Village in March 2017; a surprising and comic take at the secret world inside our phones with The Emoji Movie (working title) in August 2017; the inspirational story The Lamb (working title) in December 2017; Hotel Transylvania 3 in September 2018; and an animated Spider-Man feature from the minds of directors Chris Miller and Phil Lord in December 2018. The studio, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award(r) nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise including the upcoming Open Season: Scared Silly in March 2016, turned 10 in 2012. Sony Pictures Animation is a division of the Sony Pictures Motion Pictures Group.
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SOURCE Sony Pictures Home Entertainment