Former Adobe Executive and Industry Expert to Drive Strategic Marketing for OpenText
WATERLOO, ON, Feb. 5, 2013 /PRNewswire/ - OpenText™ (NASDAQ: OTEX) (TSX: OTC), a leading provider of Enterprise Information Management (EIM) software, today announced that industry veteran Kevin Cochrane has joined the company as Chief Marketing Officer. In this role, Cochrane will be responsible for strategic planning and implementation of OpenText's global marketing efforts in the Enterprise Information Management (EIM) market, which is projected to reach $19 billion in the next four years. As a member of OpenText's Executive Leadership Team, Cochrane will report directly to OpenText President and CEO, Mark J. Barrenechea.
"Kevin is a very highly regarded marketing executive and he brings to OpenText a tremendous amount of experience in product and solution marketing," said OpenText CEO Mark J. Barrenechea. "As our new CMO, Kevin brings a passion for brand, customers, products and sales enablement. I am thrilled to have him as part of our executive team and I look forward to his many contributions."
"I have spent many years watching OpenText grow from one of many ECM vendors to the powerful $1.2 billion EIM leader it is today," said Cochrane. "With the influx of social media, a growing number of mobile devices and a greater dependency on the cloud, there is a tremendous need among organizations to better manage and take action on the growing amounts of enterprise information. OpenText is extremely well-positioned for continued rapid growth and leadership of the EIM market. I am honored to be joining Mark and the OpenText team, and I look forward to leveraging my years of strategic marketing experience to further expand OpenText's global brand and continue OpenText's trajectory for dominance in the EIM market."
Since 2010, Cochrane has held several highly successful senior executive roles with Adobe Systems, Inc. As Vice President, Product Marketing for Adobe's Digital Marketing Business Unit, he was responsible for worldwide product marketing and management for Adobe Web Experience Management. He also oversaw the integration of the Day Software acquisition with other Adobe product lines and its evolution into the Digital Marketing Business Unit.
Prior to his work at Adobe, Cochrane was Chief Marketing Officer at Day Software, Inc., where he led marketing initiatives and partnered with the CEO and CFO to restructure business operations, including the build-out of a new global sales and services organization to drive a re-launch of Day to the global marketplace.
Cochrane's 16-year career in the content management industry includes senior executive product marketing and positions with Alfresco Software, Inc. and Interwoven, Inc. Cochrane can be followed on Twitter at @kevinc2003.
To learn more about OpenText EIM:
- Read the blog of Mark Barrenechea, OpenText's CEO
- Visit the OpenText EIM Resource Center, where you can review the latest customer videos, whitepapers and more
- Come meet with us in person at our upcoming OpenText EIM Days
- Follow OpenText on Twitter @opentext and on Facebook at http://www.facebook.com/opentext
OpenText provides Enterprise Information Management software that enables companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit: www.opentext.com.
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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