Opera Music Broadcast Introduces Online Pay-Per-View Performances, Featuring The Mendelssohn Club of Philadelphia
TRENTON, Mich., Jan. 10, 2013 /PRNewswire/ -- Opera Music Broadcast, (operamusicbroadcast.com) a leader in live video webcast and 24-hour Internet radio for the opera and vocal music community, is pleased to announce the launch of their iPPV channel, combined with a commission-based affiliate program.
Broadcasting audio since 2009 and video since 2010, OMB has featured world premieres and standard rep works in its webcast lineup.
Starting with a Jan. 15th webcast with the Mendelssohn Club of Philadelphia, fellow non-profit performing arts organizations can implement a small Pay-Per-View fee to viewers to offset their costs to produce high quality musical events for a global audience.
"It's not just a local event anymore," says MCOP Artistic Director Janelle McCoy. "We are lucky to have world-class singers here and the world should have an opportunity to see and hear them."
Opera bloggers and any website owner will also be able to earn a commission on PPV events by signing up for the new affiliate program. Affiliates will earn a 25% commission on each ticket sold through their website or blog, a service that has already been popularized by sites such as Amazon.
None of this is limited to the current opera and vocal music community - OMB hopes to keep the tradition of classical singing relevant by using technology to build and keep new audiences. A recent rebroadcast of the Glyndebourne Tristan und Isolde brought in a large number of viewers through Twitter. Video webcasts average a viewership in the tens of thousands, far more than could fit in the opera house.
"One of our success stories was a very small non-standard rep opera, 'Ariadne auf Naxos' which was webcast to 88,000 viewers in 28 countries," states OMB board member Frank Mazzella. "Viewers live chatted online and asked repeatedly for a rebroadcast. We did the math and the opera house would have had to do 96 performances to accommodate that many in-person viewers."
Upcoming and archived events include the Center City Opera on Jan 20th, another MCOP event and the Opera America Conference in May. Past events have featured the opera companies of Minnesota, Toledo and the Pine Mountain Music Festival, and singers such as James Valenti and Barbara Quintiliani. OMB hopes to sign more companies and organizations to fill out its broadcast schedule.
Viewers to the webcasts really enjoy the performances: "...love it when stuff like this is done because it says LOOK AT US, no we are not the Met, or la Scala, but we are relevant and we are putting out a product worth showcasing and worth being excited about" - Can Belto
A recent OMB live webcast from the Pine Mountain Music Festival was successfully moved to broadcast television, where the TV world premiere of "Rockland" will air on PBS Jan. 27th, originating from WNMU in Michigan.
OMB is a non-profit organization through its parent, Classical Music Broadcast.
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SOURCE Opera Music Broadcast