Operative & AdMonsters to Host Webcast Offering Not-to-Miss Tips for Achieving Scalability in Ad Operations Free July 29th webcast, "The Big Challenge of Ad Operations: Scale," to feature The Weather Company's Bill Murray

NEW YORK, July 22, 2013 /PRNewswire/ -- Operative and AdMonsters invite you to attend their free webcast, The Big Challenge of Ad Operations: Scale, to discuss how to turn scale problems into scale opportunities and effectively grow your business.

(Logo: http://photos.prnewswire.com/prnh/20130416/NY95777LOGO )

Set to take place on Monday, July 29, 2013, at 1:30 p.m. EDT, the webcast will feature Bill Murray, Vice President, Advertising Operations and Programmatic Revenue for The Weather Company, and Rob Beeler, Vice President, Content and Media for AdMonsters.  A quintessential component to any publisher or ad organization's growth strategy, scalability is achievable, but can be elusive. During this webcast, Bill and Rob will discuss how to create scale by building the departmental foundation needed for it to take root.

To register and learn more, click here.

About AdMonsters

Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters' focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and website are the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. All AdMonsters conferences are focused on developing actionable solutions and best practices in response to today's digital media challenges. They follow a core set of values: focus, quality and community to provide a uniquely valuable forum where industry experts lead sessions and create open dialogues, and where participants share best practices, explore new technologies and build relationships with their peers.

About Operative

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative's next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue - including NBC Universal, Kelley Blue Book and Weather.com - rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.

CONTACT:  Christina Griffo, 1-212-206-4788, cgriffo@operative.com  

SOURCE Operative



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