Operators in Hong Kong Find Opportunities in LTE & OTT
BOSTON, Aug. 15, 2013 /PRNewswire/ -- Over the next five years, operators in Hong Kong should seize opportunities in LTE-powered data services and devices and develop strategies to combat the threat posed by third-party OTT apps, according to a new report from Pyramid Research (www.pyr.com).
Hong Kong: In a Competitive Telecom Market, LTE and FTTH Boost Revenue offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
"Adoption of 3G technologies peaked in 2012 at 68% of the mobile base and is projected to decline starting in 2013 as a result of increasing availability of LTE networks and devices," according to a new report from Pyramid Research Analyst Hansang He. LTE subscriptions, first available to Hong Kong consumers in 2011, are expected to reach 15m by 2018, 75.7% of the total mobile base in Hong Kong, thanks to aggressive efforts by operators to migrate customers with handset subsidies and pricing comparable to 3G.
"For operators, OTT apps remain both a threat when offered by third parties and an opportunity when brought in-house," He explains. Third-party OTT apps threaten operators by competing for data and value-added services revenue. Each operator has undertaken a unique strategy in this regard, such as 3's partnership with WhatsApp and PCCW's proprietary media apps. With their own OTT apps in place, what is imperative next is to strengthen their value and relevance, whereby their uses can be monetized, for instance through a profit sharing scheme built around related services that can be sold and marketed.
Hong Kong: In a Competitive Telecom Market, LTE and FTTH Boost Revenue is part of Pyramid Research's Asia-Pacific Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research