"Our growth indicates a larger trend in the industry toward emotionally intelligent, customer-centric marketing that focuses on retention rather than just acquisition," said Pini Yakuel, founder and CEO of Optimove. "Marketers around the world and across sectors are realizing it's not enough to leverage data and invest in the acquisition of new customers. Growing a business today requires making the most of your biggest asset — your existing customers."
Optimove's highlights from 2016 include:
- CEO Pini Yakuel relocated to New York City to head the company's global headquarters.
- Optimove grew its client base by 70 percent, adding names like 1800flowers.com, Deezer, IDT, Adore Me, Plymouth Rock and Oanda to its roster. This meant that their Customer Marketing Cloud delivered more than 8.7B marketing messages to over 156M unique customers.
- The company raised $20 million in growth funding from Israel Growth Partners, its first funding round to date.
- Optimove grew employee headcount by 55 percent, appointing Shauli Rozen to Chief Strategy Officer and Moshe Demri to Head of Strategic Services. The company now has 130 of employees across its New York City, London and Tel Aviv offices.
- Optimove launched Optibot, the world's first marketing optimization bot, now an integral part of the Optimove platform.
Optimove expects 2017 to be another high-growth year for the business, and plans to grow the London office to 20 employees by the end of the year. Tvina is hiring for roles in customer support, professional services and sales. The office is already serving brands including Deezer, BWIN, Ebury, Happy Socks, La Perla and NELLY.com and will continue to grow customers across four key sectors: retail, gaming, financial services and consumer apps.
"As we grow, it's critical we stay close to our customers," said Tvina, who has been with Optimove since 2013. "Opening an office in London allows us to provide our EMEA customers with more immediate support grounded in the context of their market, and to further expand our business in these regions."
Today, Tvina will be representing Optimove at ICE Totally Gaming in London. Optimove will be presenting its demo and meeting with clients at booth N4-304.
Optimove's Customer Marketing Cloud is used by over 250 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of big data to enable marketers to orchestrate highly effective personalized customer marketing via email, mobile, push, Facebook, Google and other channels. Optimove's unique predictive customer modeling, real-time hyper-targeting, and multi-channel campaign automation technologies help brands maximize customer spend, engagement, retention and lifetime value. The company has offices in New York, London and Tel Aviv. Learn more at www.optimove.com.
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