NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink Sheets: UCRP) and the Orange Bowl Committee, announces the En Vivo Latin festival line up which will include performances by Gilberto Santa Rosa, Albita Rodriguez and Hansel Y Raul. En Vivo will be hosted by world renowned, DJ Nino, on New Year's Day in South Beach. The three hour Latin festival, beginning at 8 pm, will be one of many exciting events taking place over the New Year's Eve weekend.
Gilberto Santa Rosa, a Puerto Rican band leader and salsa and bolero singer, will be performing at the Latin Festival. With a career spanning over ten years, Gilberto Santa Rosa is an excellent sonero musician that has gained worldwide recognition as a salsa performer.
Albita also referred to as the Cuban diva, will be taking the stage at En Vivo Latin Festival. Albita, a Grammy winning Cuban artist, has the ability to grasp her audience by performing Cuban renditions of dance and soul. Remaining true to her Cuban roots, she has a strong connection with her audience. This bond enables Albita to vocalize about real life experiences of her homeland in Cuba that many can relate to.
Cuba's infamous dance band and dynamic duo, Hansel Enrique Marinez and Raul Alfonso, will also be performing at the Latin festival. International recording stars, Hansel and Raul have fused together Caribbean rhythm, harmony, violins and flutes making them stand out as a one of a kind Cuban charanga band. Together they have been recognized by Time Magazine as "The greatest Cuban dance band in the world."
DJ Nino, who recently performed at the 11th annual Latin Grammy's after party will be hosting and accompanying the Latin artists on stage. Performing at iconic destinations throughout the world, DJ Nino is widely recognized for his unique renditions of Latin American music. DJ Nino's style is based on mixing together rock music and 80's hits along with Latin American genres such as salsa, merengue and bachata.
"Orange Drive's En Vivo Latin Festival will provide the international community with an event that is filled with entertainment from award winning performers in the Latin community," says Gary Cioffi, CEO of Union Square Agency. "We encourage families to come out to Orange Drive and celebrate the New Year."
About Orange Drive
Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants. For more information about Orange Drive, please visit www.orangedr.com. Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.
About Union Square Agency
Union Square Agency (USSE Corp., Pink Sheets: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com
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SOURCE Union Square Agency