Ore-Ida Helps Parents Inspire Bold Conversations With Their Kids Through #FindYourBOLD Pinterest Campaign

New Research Sponsored by Ore-Ida® Bold & Crispy Shows That 90 Percent of Parents Want to Liven Up Dinner Time Talk With Their Children

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Ore-Ida

Mar 25, 2015, 08:55 ET

PITTSBURGH, March 25, 2015 /PRNewswire/ -- Mealtime equals family time for most Americans, but the vast majority of parents say that meaningful conversation is missing from the menu. According to new research sponsored by Ore-Ida^® Bold & Crispy, more than 90 percent of parents say they have trouble adding flavor to dinner time talk with kids and are looking for ways to liven up their mealtime routine.^[i] Ore-Ida is helping parents bring flavor back to mealtime and inspire bolder conversations through starter questions found on a new #FindYourBOLD Pinterest board.

New research sponsored by Ore-Ida(R) Bold & Crispy shows that 90 percent of parents want to liven up dinner time talk with their children. Ore-Ida is helping parents bring flavor back to mealtime and inspire bolder conversations through starter questions found on a new #FindYourBOLD Pinterest board.

The Ore-Ida research reveals a range of topics that parents agreed could lead to flavorful dinner time discussions, from healthy habits (49 percent) and personal goals or dreams (46 percent), to entertainment interests (44 percent) and school-related concerns (43 percent). The #FindYourBOLD Pinterest board features questions in these categories and more. Samples include:

Which of your friends is the most different in real life than online?
Who do you think has it harder at school? Boys or girls?
If I could magically have another one hour a day, how could I use it to help you?
If you could take a selfie with someone famous, who would it be?

Meeting Demands of Bold Flavor Cravers

According to the survey, 90 percent of people are taking additional steps to liven up their meals beyond the conversation. They are trying everything from adding spices (62 percent) and trying new recipes (62 percent), to adding dips and sauces (43 percent). Parents are more likely to take all of these steps, showing that the pressure is on to meet the demands of flavor-craving kids.

"We're always asking consumers what they like about their meals at home and what they'd like to change, and it's clear that finding more flavor is a priority," said Emily Kerschner, Associate Brand Manager, Ore-Ida. "As a proponent of making it easier for mom or dad to focus on family time instead of stressing about whether dinner will turn out, Ore-Ida is here to help parents cater to the more adventurous and flavor-craving members of their family with its Bold & Crispy fries."

Ore-Ida Bold & Crispy fries, which launched in late 2014, are currently available in three flavors – Garlic and Pepper Steakhouse Fries, Smoky BBQ Oven Chips and Spicy Sriracha Fries – nationwide. The fries are made with 100 percent fresh American potatoes, most of which come from Oregon and Idaho, and are produced and distributed by the H.J. Heinz Company. Ore-Ida Bold & Crispy fries are now available for a suggested retail price of $3.19. Consumers can visit the "Where to Buy" section on OreIda.com to locate a retailer nearest them.

More information on Ore-Ida potatoes, including recipes, tips and promotions, is available at OreIda.com.

^[i] Survey conducted online by Wakefield Research on behalf of Ore-Ida, between Feb. 24, 2015 and March 3, 2015, among 1,139 nationally representative U.S. adults, ages 18+.

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SOURCE Ore-Ida