Oregon Mother of Three Wins $10,000 L'eggs Hosiery Sweepstakes Trip to New York City - Trip Includes Style Makeover with Celebrity Stylist and Author Phillip Bloch -
WINSTON-SALEM, N.C., May 8, 2012 /PRNewswire/ -- L'eggs Hosiery announced Heather Tabb from Portland, Ore., won the $10,000 grand prize of the "Lucky in L'eggs" Sweepstakes. Heather traveled to New York City to claim her prize. The winning package includes airfare for two, a three-night hotel stay, meals and transportation, a beauty makeover with Suite 303, and a style makeover with celebrity stylist Phillip Bloch.
A busy mother of three, Heather is taking the trip over her birthday weekend and invited her cousin Amy as her guest. "I heard about this on Facebook, I never in a million years thought I would win, let alone be the grand prize winner. I hear New York City is beautiful this time of year," she said. "I have always liked L'eggs. They are so smooth and comfy."
Heather's luck beat out nearly 30,000 entries in the sweepstakes that brought to life the L'eggs brand and its new tagline "You're in Luck. You're in L'eggs." "We couldn't be happier for Heather and we're even more pleased that she already loves wearing L'eggs," said Angela Hawkins, general manager of legwear at HanesBrands, which owns the L'eggs brand.
Phillip Bloch, stylist to the stars, will accompany Heather to select Soho stores for her wardrobe spree. "I'm thrilled to help make Heather's style dreams come true and look forward to sharing tips on the latest trends and how to wear them because all women, whether you're a mom or a movie star, want to be themselves—but better. And with a shopping spree, her style will be taken to the next level," he said.
From clothes to accessories, including the latest legwear styles, Phillip will help Heather "pull it all together." Suite 303, featuring celebrity hairstylist April Barton, will spearhead the haircut and style session for Heather and her cousin.
Visitors can check out the L'eggs Facebook or Twitter page to see photos of Heather's NYC shopping and style make-over and her finished "Lucky" Look.
The entry period for the sweepstakes ran from Oct. 18 through Nov. 30, 2011, on www.leggs.com. The drawing for the grand prize winner along with the 10 first-prize winners took place on Dec. 2, 2011. The 10 first-prize winners received a $250 gift card to either Target or CVS. Entrants also had the option to "like" L'eggs on Facebook® (www.Facebook.com/L'eggsbrand) and check out the Lucky in L'eggs Sweepstakes tab for more information.
About L'eggs hosiery
L'eggs is America's #1 Sheer Hosiery Brand.* In 1970 the L'eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores. Today, L'eggs is the second-most recognized apparel brand according to Women's Wear Daily and the leading legwear brand in food/drug/mass. For more information, visit www.leggs.com. L'eggs is a brand of HanesBrands (NYSE: HBI). *The NPD Group / Consumer Tracking Service, R12 Jul 11, Unit Share